The Rolex Hulk, officially known as the Submariner Date 116610LV, is more than just a luxury watch; it's a statement. Instantly recognizable by its vibrant green Cerachrom bezel and matching green dial, the Hulk has cemented its place as one of the most sought-after and iconic timepieces in Rolex's illustrious history. This comprehensive guide delves deep into the world of the Rolex Hulk, exploring its origins, features, market value, and why it continues to captivate watch enthusiasts and collectors worldwide.

Unveiling the Green Giant: What is the Rolex Hulk?

The Rolex Hulk earned its moniker from its striking resemblance to the Marvel Comics superhero, the Hulk, due to its dominant green color scheme. Released in 2010 as a successor to the "Kermit" (Submariner 16610LV with a green bezel but black dial), the Hulk took the green theme to a whole new level. It boasts a green Cerachrom (ceramic) bezel – a significant upgrade in scratch resistance and fade-proof color – and a sunburst green dial that dynamically shifts shades depending on the light. This bold departure from traditional Submariner colorways immediately set the Hulk apart, making it a highly desirable and collectible piece.

Why "Hulk"? The Story Behind the Nickname

While Rolex officially refers to it as the Submariner Date 116610LV, the watch community quickly embraced the "Hulk" nickname. The connection is undeniable: the vibrant, almost aggressive, green hue combined with the robust and substantial presence on the wrist evokes the powerful image of the Incredible Hulk. This playful yet fitting nickname stuck, becoming synonymous with this particular green Submariner model. It’s a testament to the watch's bold design and the watch community's affinity for evocative nicknames.

Key Features of the Rolex Hulk (Submariner 116610LV)

The Rolex Hulk is not just about aesthetics; it's a meticulously engineered timepiece built to withstand the rigors of diving and everyday life. Here's a breakdown of its key features:

The Striking Green Cerachrom Bezel

The most distinguishing feature of the Hulk is undoubtedly its green Cerachrom bezel. Cerachrom is Rolex's proprietary ceramic material, renowned for its exceptional hardness, scratch resistance, and resistance to fading from UV rays. This ensures the bezel retains its vibrant green color and pristine appearance for decades. The bezel is unidirectional, crucial for divers to track elapsed time safely underwater. The numerals and graduations on the bezel are molded and then coated with platinum using a PVD (Physical Vapor Deposition) process, adding to its luxurious finish and legibility.

The Vibrant Green Dial

Complementing the bezel is the Hulk's sunburst green dial. This dial is not a flat, matte green; it features a sunburst finish that radiates outwards from the center, creating a dynamic play of light and shadow. The color itself is a rich, deep green that can appear to shift from emerald to forest green depending on the ambient lighting. Applied white gold hour markers, filled with Rolex's Chromalight luminescent material, provide excellent legibility in low-light conditions. The iconic Mercedes hands, also in white gold and filled with Chromalight, further enhance readability.

Robust Oyster Case and Bracelet

The Hulk features Rolex's signature Oyster case, crafted from 904L stainless steel (referred to as Oystersteel by Rolex). This steel alloy is exceptionally corrosion-resistant and maintains a beautiful polish. The 40mm case size is considered versatile and comfortable for a wide range of wrist sizes. The Oyster bracelet, also in Oystersteel, is known for its robustness and comfort. It features solid links and a secure Oysterlock clasp with the Glidelock extension system. The Glidelock allows for fine adjustments to the bracelet length without tools, a practical feature for wearing the watch over a wetsuit or adjusting for wrist swelling in varying temperatures.

The Caliber 3135 Movement

Powering the Rolex Hulk is the Caliber 3135, a movement that was a workhorse for Rolex for over three decades before being superseded in newer models. This self-winding mechanical movement is COSC-certified (Contrôle Officiel Suisse des Chronomètres), guaranteeing its precision and reliability. Known for its robustness and longevity, the Caliber 3135 features a Parachrom hairspring, which is highly resistant to shocks and temperature variations. It provides a power reserve of approximately 48 hours.

A Brief History: The Evolution of the Green Submariner

The Rolex Hulk is not the first green Submariner, but it represents a significant evolution in the lineage. Rolex first introduced a green bezel to the Submariner in 2003 with the 50th-anniversary model, the 16610LV, nicknamed the "Kermit." The Kermit featured a black dial and an aluminum green bezel. The Hulk, launched seven years later, built upon the Kermit's foundation but introduced several key upgrades:

• Cerachrom Bezel: Replacing the aluminum bezel with the virtually scratch-proof and fade-resistant Cerachrom was a major leap forward in durability and aesthetics.
• Green Dial: The most striking change was the introduction of the green dial, creating a cohesive and bold green aesthetic.
• Maxi Case: The Hulk adopted the "Super Case" or "Maxi Case," which features broader lugs and crown guards, giving the watch a more substantial wrist presence compared to the traditional case of the Kermit.
• Upgraded Bracelet: While both used Oyster bracelets, the Hulk benefited from improvements in bracelet construction and the Glidelock clasp.

These upgrades solidified the Hulk as a more modern, luxurious, and technically advanced green Submariner compared to its predecessor. In 2020, Rolex discontinued the 116610LV, replacing it with the 126610LV, also nicknamed "Kermit 2" or "Cermit" by some, which features a black dial and green Cerachrom bezel, bringing the green bezel Submariner back to its original color configuration but with a modern movement and case.

The Allure of the Hulk: Why is it So Desirable?

The Rolex Hulk's desirability stems from a confluence of factors:

• Iconic Design: The bold green colorway is instantly recognizable and stands out in a sea of traditional watch designs. It's a watch that commands attention and reflects a confident personality.
• Rarity and Collectibility: While produced for a decade, demand for the Hulk consistently outstripped supply. Its discontinuation in 2020 further amplified its desirability and collectibility, driving up prices on the secondary market.
• Rolex Heritage and Quality: As a Rolex Submariner, the Hulk benefits from the brand's unparalleled reputation for quality, reliability, and precision. It's a watch built to last generations.
• Investment Potential: Rolex watches, particularly sought-after models like the Hulk, have historically proven to be excellent investments. Their value tends to appreciate over time, making them not just a luxury purchase but also a potentially sound financial asset.
• Versatility: Despite its bold color, the Hulk is surprisingly versatile. It can be dressed up or down, suitable for both casual and more formal occasions. Its robust construction makes it a practical everyday watch.

The Rolex Hulk in the Market: Price and Availability

The Rolex Hulk, being discontinued, is no longer available at authorized Rolex dealers (ADs). The primary market for the Hulk is now the pre-owned or grey market. Due to its high demand and limited availability, the Rolex Hulk commands a significant premium over its original retail price.

Pricing: The price of a Rolex Hulk on the grey market can vary depending on condition, completeness of the set (box, papers, etc.), and market fluctuations. As of late 2023, expect to pay anywhere from $18,000 to $25,000 USD or more for a pre-owned Rolex Hulk in good condition. Prices can be even higher for unworn or "like new" examples, or those with complete original sets.

Availability: Finding a Rolex Hulk requires navigating the grey market. Reputable grey market dealers and online platforms specializing in luxury watches are the primary sources. Due diligence is crucial when purchasing from the grey market. Verify the seller's reputation, check for authenticity, and if possible, have the watch authenticated by a trusted watchmaker before finalizing the purchase.

Buying a Rolex Hulk: Navigating the Market

Purchasing a Rolex Hulk in the current market requires careful consideration:

1. Set a Budget: Determine how much you are willing to spend. Hulk prices are volatile, so be prepared for potential fluctuations.
2. Research Reputable Sellers: Identify established and reputable grey market dealers or platforms with positive reviews and guarantees of authenticity.
3. Verify Authenticity: Thoroughly inspect the watch for signs of authenticity. Compare serial numbers, check the Rolex markings, and scrutinize the overall finish and details. If possible, have the watch authenticated by a professional watchmaker or use authentication services.
4. Condition is Key: Assess the watch's condition carefully. Look for scratches, dings, or signs of wear. Factor in the cost of potential servicing or polishing if necessary.
5. Check for Completeness: A full set (box, papers, booklets, tags) generally commands a higher price and can be important for long-term value and collectibility.
6. Consider Insurance: Once you acquire a Rolex Hulk, ensure you have adequate insurance coverage to protect your investment against theft or damage.

Rolex Hulk vs. The Kermit: A Comparison

While both are green bezel Submariners, the Hulk and Kermit are distinct watches catering to different preferences:

Feature	Rolex Kermit (16610LV)	Rolex Hulk (116610LV)
Dial Color	Black	Green (Sunburst)
Bezel Material	Aluminum (Green)	Cerachrom (Green)
Case	Traditional 40mm	"Maxi Case" 40mm (Larger lugs and crown guards)
Bracelet Clasp	Oysterlock with Fliplock extension	Oysterlock with Glidelock extension
Year of Production	2003-2010	2010-2020
Overall Aesthetic	More classic, understated green accent	Bold, vibrant, and fully green
Market Value (Pre-owned, approx.)	Generally lower than Hulk	Generally higher than Kermit

The Kermit appeals to those who appreciate a more traditional Submariner look with a subtle green accent, while the Hulk is for those who embrace a bolder, more contemporary, and definitively green statement piece.

Is the Rolex Hulk Discontinued? What This Means for Collectors

Yes, the Rolex Hulk (116610LV) was discontinued in 2020. This discontinuation has had a significant impact on its market value and collectibility. Discontinuation often leads to increased demand and price appreciation for desirable Rolex models, and the Hulk is no exception. Its scarcity in the new watch market has solidified its status as a highly sought-after collector's item. For collectors, owning a discontinued Hulk represents acquiring a piece of Rolex history and a watch that is likely to appreciate further in value over time.

Alternatives to the Rolex Hulk: Exploring Other Green Watches

While the Rolex Hulk is unique, there are alternatives for those seeking a green watch, whether for budget reasons or stylistic preferences:

• Rolex Kermit (16610LV): As mentioned, the Kermit offers a green bezel Submariner experience at a generally lower price point than the Hulk.
• Rolex Submariner 126610LV "Cermit/Kermit 2": The current green bezel Submariner with a black dial is available at ADs (though waiting lists are long) and offers a modern alternative.
• Omega Seamaster Diver 300M Green: Omega offers a green dial and bezel version of their popular Seamaster Diver 300M, providing a high-quality Swiss-made diving watch in green at a more accessible price point than the Hulk.
• Tudor Black Bay Harrods Edition: A green bezel and black dial Black Bay, often found at a more attainable price than Rolex models and with Tudor's renowned build quality.
• Various Microbrand Green Watches: Numerous microbrands offer green dial and bezel watches, often with unique designs and specifications, at various price points. Research brands like Zelos, Nodus, and Halios for potential options.

These alternatives offer different styles, price points, and features, allowing you to explore the world of green watches beyond the Rolex Hulk.

Conclusion: The Enduring Legacy of the Rolex Hulk

The Rolex Hulk is more than just a green watch; it's a symbol of Rolex's innovation, boldness, and unwavering commitment to quality. Its striking design, robust construction, and inherent Rolex DNA have cemented its place as a modern icon in the world of horology. Discontinued yet highly sought-after, the Hulk continues to captivate watch enthusiasts and collectors, solidifying its legacy as one of the most desirable and collectible Rolex Submariners ever created. Whether you admire its bold aesthetics, appreciate its technical prowess, or seek a valuable investment piece, the Rolex Hulk remains a green giant in the watch world, leaving an indelible mark on the history of luxury timepieces.

Frequently Asked Questions (FAQ) About the Rolex Hulk

What is the Rolex Hulk's official model number?

The official model number for the Rolex Hulk is 116610LV.

Why is the Rolex Hulk so expensive?

The Hulk's high price is due to a combination of factors: Rolex brand prestige, high demand, limited availability (especially after discontinuation), use of premium materials like Cerachrom and 904L Oystersteel, and its status as a highly collectible and investment-grade timepiece.

Is the Rolex Hulk a good investment?

Historically, Rolex Hulk watches have shown strong appreciation in value, especially after being discontinued. While past performance is not indicative of future results, many experts believe the Hulk will continue to be a desirable and potentially appreciating asset in the long term. However, watch investments carry risks, and market values can fluctuate.

Where can I buy a Rolex Hulk?

Since it's discontinued, you can no longer buy a new Rolex Hulk from authorized dealers. The primary market is the pre-owned or grey market through reputable dealers, online platforms specializing in luxury watches, and auction houses.

How do I care for a Rolex Hulk?

Regular cleaning with a soft cloth and lukewarm soapy water is generally sufficient. Avoid exposing it to harsh chemicals or extreme temperatures. Rolex recommends servicing your watch every 5-10 years to maintain its optimal performance and longevity. Consider professional servicing at a Rolex service center or a reputable watchmaker.

References and Sources:

1. Rolex Official Website: www.rolex.com
2. Hodinkee: www.hodinkee.com (Leading watch publication)
3. Watchfinder & Co.: www.watchfinder.co.uk (Reputable pre-owned watch dealer)
4. Chrono24: www.chrono24.com (Global online marketplace for luxury watches)
5. Bob's Watches: www.bobswatches.com (Specialist in pre-owned Rolex watches)