In the world of horology, certain timepieces transcend mere functionality to become icons, symbols of status, and objects of desire. Among these legends, the Rolex Submariner stands tall, a paragon of dive watch excellence and timeless design. Within the Submariner family, one particular variant has captured the imagination of collectors and enthusiasts alike, earning a powerful and evocative nickname: the "Hulk." This article embarks on a comprehensive exploration of the Rolex Submariner "Hulk," delving into its history, design, features, collectibility, and everything that makes it a truly exceptional and sought-after watch. We'll dissect why this green behemoth commands such attention and respect in the luxury watch sphere, providing you with actionable insights and a deep understanding of this horological marvel.

What is the Rolex Submariner "Hulk"? The "Submariner Hulk" is the affectionate moniker given to the Rolex Submariner ref. 116610LV, launched in 2010. The "LV" in the reference number stands for "Lunette Verte," French for "green bezel," a key distinguishing feature of this model. However, what truly solidified its "Hulk" nickname was not just the green bezel but also the vibrant green "Maxi" dial, a departure from the traditional black dials of most Submariners. This striking combination of green hues, reminiscent of the Incredible Hulk's skin, immediately resonated with watch aficionados, and the name stuck. It's crucial to understand that "Submariner Hulk" refers specifically to the reference 116610LV produced between 2010 and 2020. While Rolex has released other green Submariners, notably the 126610LV introduced in 2020 (often referred to as the "Cermit" or "Kermit 2.0" due to its black dial and green bezel – a callback to the original 50th Anniversary 16610LV "Kermit"), the "Hulk" remains uniquely defined by its full green aesthetic and the specific reference 116610LV.
A Lineage of Green: The Evolution of the Green Submariner The Precursor: 50th Anniversary Submariner "Kermit" (16610LV) To truly appreciate the "Hulk," it's essential to acknowledge its predecessor, the Rolex Submariner 16610LV, affectionately known as the "Kermit." Released in 2003 to commemorate the 50th anniversary of the Submariner, the "Kermit" was Rolex's first foray into a green bezel on a stainless steel Submariner. It featured a black dial paired with a vibrant green aluminum bezel insert. This marked a significant departure from the traditional Submariner color palette and signaled Rolex's willingness to experiment while staying true to the core DNA of the iconic dive watch. The "Kermit" laid the groundwork for the bolder and more audacious "Hulk" that would follow. The Arrival of the "Hulk" (116610LV): A Bold Statement In 2010, Rolex unveiled the Submariner 116610LV, the "Hulk," and it was immediately clear that this was not just an evolution but a revolution. While retaining the green bezel, Rolex amplified the green theme by introducing a stunning green "Maxi" dial. This dial wasn't just a different color; it featured a sunburst finish, creating a dynamic play of light that shifted from deep forest green to a brighter, almost emerald hue depending on the angle. This dial, combined with the Cerachrom (ceramic) bezel – a significant upgrade from the aluminum bezel of the "Kermit" – gave the "Hulk" a luxurious and contemporary feel. Beyond the color, the 116610LV also incorporated the "Super Case," characterized by broader lugs and crown guards, giving the watch a more substantial and wrist-presenced appearance compared to its predecessors. The "Maxi dial" also featured larger hour markers and hands, further enhancing legibility. These design elements, combined with the robust Caliber 3135 movement, cemented the "Hulk" as a modern icon within the Submariner lineage. The Legacy Continues: The "Cermit" or "Kermit 2.0" (126610LV) In 2020, Rolex discontinued the 116610LV "Hulk" and introduced the 126610LV, often referred to as the "Cermit" or "Kermit 2.0." This new model features a black dial and a green Cerachrom bezel, similar to the original "Kermit" in color scheme but with updated technology and design elements. The 126610LV boasts a slightly larger 41mm case (compared to the "Hulk's" 40mm Super Case) and is powered by the new generation Caliber 3235 movement, offering improved performance and a longer power reserve. While the "Cermit" is a worthy successor, the "Hulk" with its full green attire retains a unique and highly coveted status.
Key Features that Define the "Hulk" The Green Cerachrom Bezel: Scratch-Resistant and Fade-Proof The Cerachrom bezel is a hallmark of modern Rolex sports watches, and it's a defining feature of the "Hulk." Cerachrom is Rolex's proprietary ceramic material, virtually scratch-proof and highly resistant to fading from UV light exposure. The vibrant green hue of the "Hulk's" bezel is not just a surface coating but is integral to the ceramic material itself, ensuring long-lasting color and resilience. The unidirectional rotating bezel, with its 60-minute graduations, remains a crucial tool for divers, allowing them to safely track elapsed time underwater. The Green "Maxi" Dial: A Sunburst Symphony The "Hulk's" green "Maxi" dial is arguably its most striking feature. The sunburst finish catches and reflects light in a mesmerizing way, creating a dynamic and ever-changing appearance. The larger "Maxi" hour markers and hands, filled with Rolex's Chromalight luminescent material, provide exceptional legibility in low-light conditions, a critical feature for a dive watch. The date window at 3 o'clock, magnified by the Cyclops lens, adds another layer of functionality and iconic Rolex design. The "Super Case": Robust and Wrist-Presence The 40mm "Super Case" of the 116610LV, while technically the same diameter as previous Submariners, feels larger on the wrist due to its broader lugs and crown guards. This design choice gives the "Hulk" a more contemporary and robust aesthetic, perfectly complementing its bold green color scheme. Crafted from 904L stainless steel (referred to by Rolex as Oystersteel), the case is highly corrosion-resistant and durable, built to withstand the rigors of daily wear and demanding environments. The Caliber 3135 Movement: Precision and Reliability At the heart of the "Hulk" beats the Rolex Caliber 3135, a self-winding mechanical movement renowned for its precision, reliability, and robustness. This movement, entirely developed and manufactured by Rolex, is a certified Swiss chronometer, guaranteeing exceptional accuracy. Its Parachrom hairspring, made from a paramagnetic alloy, offers greater resistance to shocks and temperature variations, further enhancing its reliability and performance. The Oyster Bracelet with Glidelock Clasp: Comfort and Security The "Hulk" is fitted with the iconic Rolex Oyster bracelet, known for its comfort, durability, and security. Crafted from Oystersteel, the bracelet features solid links and a robust construction. The Glidelock clasp is a particularly noteworthy feature, allowing for fine adjustments of the bracelet length without the need for tools. This is especially useful for wearing the watch over a wetsuit or simply adjusting for wrist swelling throughout the day. The Fliplock extension link provides an additional 26mm of extension for wearing over thicker diving suits.
Why "Hulk"? The Power of a Nickname The nickname "Hulk" is a testament to the power of visual association and the impact of color in branding. The vibrant green of the Submariner 116610LV, from its bezel to its dial, immediately evokes the image of the Incredible Hulk, the iconic Marvel Comics character known for his green skin and immense power. This nickname is not officially endorsed by Rolex, but it has been wholeheartedly embraced by the watch community, becoming synonymous with the reference 116610LV. The "Hulk" nickname is more than just a descriptive label; it contributes to the watch's desirability and mystique. It adds a layer of personality and character, transforming the watch from a mere timepiece into a symbol of strength, boldness, and individuality. In a world of luxury watches where subtle nuances often differentiate models, the "Hulk's" unmistakable green hue and powerful nickname have carved out a unique and memorable space.
The "Hulk" as an Investment and Collectible The Rolex Submariner "Hulk" has not only captured hearts but also proven to be a remarkably sound investment. Discontinued in 2020, the 116610LV has experienced significant price appreciation in the secondary market. Its relatively short production run, combined with its iconic status and distinctive design, has fueled its collectibility and driven demand. While past performance is not indicative of future results, the "Hulk" has consistently demonstrated strong value retention and appreciation. Factors contributing to its investment appeal include: Discontinuation: The end of production for the 116610LV has made it a finite and increasingly rare commodity. Iconic Design: The bold green color scheme and "Hulk" nickname resonate deeply with collectors and enthusiasts. Rolex Brand Prestige: Rolex's unwavering reputation for quality, craftsmanship, and timeless design underpins the value of its watches. Limited Availability at Retail: Even when in production, the "Hulk" was often difficult to obtain at Authorized Dealers, further driving demand in the grey market. For those considering the "Hulk" as an investment, it's crucial to purchase from reputable sources and ensure authenticity. Condition, box, and papers also play a significant role in determining value. Consulting with experienced watch dealers and appraisers is advisable for informed investment decisions.
Buying a "Hulk": Navigating the Market Acquiring a Rolex Submariner "Hulk" today typically means venturing into the secondary or grey market, as it is no longer available at Authorized Dealers (ADs). Here's a guide to navigating the market: Grey Market Dealers: Reputable grey market dealers specialize in buying and selling unworn or pre-owned luxury watches. They often have a wider selection than ADs but typically charge a premium above retail price, especially for highly sought-after models like the "Hulk." Due diligence is essential when choosing a grey market dealer; look for established businesses with positive reviews and authentication expertise. Online Marketplaces: Online platforms dedicated to luxury watch sales can also be a source for finding a "Hulk." However, exercise caution and prioritize platforms with robust authentication processes and buyer protection policies. Buyer beware is crucial in online transactions. Auction Houses: Major auction houses like Christie's and Sotheby's periodically feature Rolex watches, including the "Hulk," in their auctions. This can be a viable option, but bidding competition can be fierce, and buyer's premiums apply. Private Sales: Purchasing directly from a private seller can sometimes offer a better price, but it carries higher risks. Thorough authentication by a trusted watchmaker is paramount before finalizing any private sale. Regardless of the source, authentication is paramount. Verify the watch's serial number, movement, and components against Rolex documentation and consider having it authenticated by a Rolex service center or a reputable independent watchmaker. "Buy the seller" is a common adage in the watch world, emphasizing the importance of dealing with trustworthy sources.
Caring for Your "Hulk": Maintaining the Green Beast To preserve the beauty and value of your Rolex Submariner "Hulk," proper care and maintenance are essential. Here are some key tips: Regular Cleaning: Gently clean your watch regularly with a soft cloth and mild soapy water. Rinse thoroughly with clean water and dry carefully. Avoid harsh chemicals or abrasive cleaners. Professional Servicing: Rolex recommends regular servicing intervals, typically every 5-10 years, depending on usage. Professional servicing ensures the movement is properly lubricated, cleaned, and adjusted, maintaining its accuracy and longevity. Avoid Extreme Conditions: While the Submariner is a robust dive watch, avoid exposing it to extreme temperatures, strong magnetic fields, or harsh impacts. These can potentially damage the movement or components. Proper Storage: When not wearing your "Hulk," store it in a watch box or pouch to protect it from dust, scratches, and direct sunlight. Insurance: Consider insuring your "Hulk" against loss, theft, or damage, especially given its value. A specialized watch insurance policy can provide peace of mind.
FAQ: Common Questions About the Submariner "Hulk" Why is it called the "Hulk"? The nickname "Hulk" comes from the watch's vibrant green color scheme, specifically the green bezel and green dial, which are reminiscent of the Incredible Hulk's skin. What is the reference number of the "Hulk"? The Rolex Submariner "Hulk" is reference 116610LV. Is the "Hulk" still in production? No, the Rolex Submariner 116610LV "Hulk" was discontinued in 2020. What is the current market price of a "Hulk"? Market prices fluctuate, but typically, a pre-owned Rolex Submariner "Hulk" in good condition with box and papers can command prices significantly above its original retail price, often ranging from $20,000 USD upwards, depending on condition and market demand. Prices can be checked on reputable grey market dealer websites. Is the "Hulk" a good investment? Historically, the "Hulk" has proven to be a strong investment due to its discontinuation, iconic design, and Rolex brand prestige. However, like any investment, there are risks involved, and past performance is not a guarantee of future returns. Consult with financial advisors if making investment decisions. What is the difference between the "Hulk" and the "Cermit"? The "Hulk" (116610LV) has a green bezel and a green dial. The "Cermit" or "Kermit 2.0" (126610LV) has a green bezel and a black dial. The "Cermit" also features a slightly larger 41mm case and a newer movement.
The Rolex Submariner "Hulk" is more than just a luxury dive watch; it's a horological icon, a symbol of bold design, and a testament to Rolex's enduring innovation. From its striking green aesthetic to its robust construction and reliable movement, the "Hulk" has earned its place as one of the most desirable and collectible Submariners ever produced. Its discontinuation has only amplified its allure, solidifying its status as a true "grail watch" for many enthusiasts. Whether you are a seasoned collector, a passionate watch lover, or simply appreciate exceptional craftsmanship, the "Submariner Hulk" commands respect and admiration. It's a watch that truly lives up to its powerful nickname, unleashing a green beast of horological excellence onto the wrists of those fortunate enough to own one. Rolex Official Website: Hodinkee: WatchTime: Fratello Watches: Bob's Watches:

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