For watch enthusiasts and collectors, certain timepieces transcend mere functionality and become symbols of history, design, and cultural significance. The Rolex GMT-Master II "Coke" is undoubtedly one such watch. This article delves into the fascinating world of the "Coke" GMT-Master II, exploring its origins, evolution, iconic design elements, collectibility, and why it continues to captivate watch lovers worldwide. We'll unpack everything you need to know about this legendary Rolex, offering insights into its features, market value, and how to appreciate its enduring legacy.

A Legacy Rooted in Aviation and Innovation

The Rolex GMT-Master lineage began in the 1950s, born from a collaboration with Pan American Airways. Pilots traversing multiple time zones needed a reliable and easily readable watch that could display both local and home time simultaneously. Rolex answered this call with the original GMT-Master (reference 6542). This pioneering timepiece featured a 24-hour rotating bezel and an additional 24-hour hand, allowing for the tracking of a second time zone – a revolutionary feature at the time.

The GMT-Master II, introduced in the early 1980s, marked a significant advancement. While retaining the core functionality, the GMT-Master II (reference 16760, nicknamed "Fat Lady" or "Sophia Loren" due to its thicker case) introduced an independent setting for the 24-hour hand. This crucial improvement allowed for the quick and easy adjustment of the second time zone without stopping the watch or affecting the primary timekeeping. This innovation solidified the GMT-Master II's position as the ultimate travel companion and a horological icon.

The "Coke" Bezel: A Bold and Functional Design Statement

While the GMT-Master II is known for its functionality, it's the bezel that truly defines its visual identity. The original GMT-Master featured a two-tone bezel in red and blue, instantly nicknamed "Pepsi." Over time, Rolex expanded the bezel color options, and in the late 1980s, the black and red bezel variant emerged, quickly earning the moniker "Coke" due to its resemblance to the iconic Coca-Cola logo colors.

The "Coke" bezel is more than just a color choice; it's a design statement. The bold contrast of black and red provides excellent legibility, especially crucial for pilots and travelers needing to quickly read time differences in varying light conditions. Furthermore, the anodized aluminum bezel insert, while later replaced by ceramic in modern iterations, offered a distinctive warmth and vintage charm that resonates with collectors today. The "Coke" bezel immediately distinguishes the watch from other GMT-Master II models and contributes significantly to its desirability and collectibility.

Reference 16710: The Quintessential "Coke" GMT-Master II

When discussing the "Coke" GMT-Master II, the reference 16710 is the model that most readily comes to mind. Produced from approximately 1989 to 2007, the 16710 represents the golden age of the "Coke." This reference embodies the classic Rolex sports watch aesthetic, featuring a 40mm stainless steel case, an Oyster bracelet (or optionally a Jubilee bracelet), and the robust and reliable caliber 3185 movement (later upgraded to the caliber 3186 in later production years).

The 16710 "Coke" is celebrated for its balanced proportions, comfortable wearability, and versatility. It's equally at home in a boardroom or on an adventure, embodying the spirit of exploration and sophistication. Throughout its production run, the 16710 saw subtle variations, including changes in lume material (from tritium to Luminova and then Super-Luminova) and minor dial and bracelet updates. These subtle differences are often points of interest for collectors, adding layers of nuance to the model's history.

Key Features of the Rolex GMT-Master II "Coke" 16710:

  • 40mm Stainless Steel Case: Classic and robust Oyster case.
  • "Coke" Bezel: Black and red anodized aluminum bezel insert.
  • Caliber 3185/3186 Movement: Automatic, chronometer-certified GMT movement with independent 24-hour hand setting.
  • Oyster or Jubilee Bracelet: Stainless steel bracelets offering comfort and security.
  • Sapphire Crystal: Scratch-resistant and durable.
  • Water Resistance: 100 meters (330 feet), suitable for swimming and everyday wear.
  • Luminous Markers and Hands: Ensuring legibility in low-light conditions.

The Allure of the "Coke" in the Modern Era: Collectibility and Value

In today's watch market, the Rolex GMT-Master II "Coke" 16710 enjoys significant collectibility and value appreciation. Several factors contribute to its enduring appeal:

  • Iconic Design: The "Coke" bezel is instantly recognizable and evokes a sense of nostalgia and classic Rolex aesthetics.
  • Rarity and Discontinuation: The 16710 is no longer in production, making it increasingly scarce, especially in excellent condition.
  • Versatility: The "Coke" is a versatile sports watch that can be dressed up or down, appealing to a broad range of collectors and wearers.
  • Historical Significance: As a key reference in the GMT-Master II lineage, the 16710 represents a pivotal moment in Rolex's history of innovation and design.
  • Investment Potential: Well-maintained "Coke" GMT-Master II watches have consistently appreciated in value over time, making them attractive as both wearable pieces and potential investments.

The condition of a "Coke" 16710 significantly impacts its value. Watches in mint or near-mint condition with original boxes and papers command the highest prices. Factors like dial variations, bracelet type, and production year can also influence value. Collectors often seek out specific details, such as "Swiss Only" dials (found on later tritium dial models) or specific bracelet codes, adding further layers of complexity and interest to the collecting landscape.

Buying and Owning a Rolex GMT-Master II "Coke": What to Consider

If you're considering acquiring a Rolex GMT-Master II "Coke," here are some crucial points to keep in mind:

  1. Authenticity: Due to Rolex's popularity and value, counterfeiting is a concern. Purchase from reputable dealers with a proven track record. Thoroughly research the seller and, if possible, have the watch authenticated by a Rolex service center or a trusted watch expert.
  2. Condition: Assess the watch's condition carefully. Look for signs of wear, scratches, and damage. Consider the bezel condition, as faded or damaged bezels can affect value and aesthetics. Ideally, look for watches that are unpolished or lightly polished to preserve their original case lines.
  3. Provenance: Original boxes, papers, and service history enhance the watch's value and desirability. Inquire about the watch's history and any available documentation.
  4. Movement Servicing: Inquire about the watch's service history. A recently serviced watch is generally a better investment, as it ensures proper functionality and reduces the likelihood of immediate service needs. Factor in the cost of a potential service if the history is unknown or dated.
  5. Market Research: Research current market prices for "Coke" GMT-Master II watches in comparable condition. Online marketplaces, auction results, and dealer websites can provide valuable pricing insights.
  6. Personal Preference: Consider your wrist size and personal style. While the 40mm case is generally versatile, ensure it feels comfortable on your wrist. Decide whether you prefer the Oyster or Jubilee bracelet based on aesthetics and comfort.

Maintaining Your "Coke" GMT-Master II

To ensure your Rolex GMT-Master II "Coke" retains its value and functionality for years to come, proper maintenance is essential:

  • Regular Cleaning: Clean your watch regularly with a soft, damp cloth and mild soapy water. Avoid harsh chemicals or abrasive cleaners.
  • Professional Servicing: Rolex recommends professional servicing every 5-7 years, or when accuracy or performance declines. Authorized Rolex service centers have the expertise and genuine parts to properly maintain your timepiece.
  • Proper Storage: Store your watch in a safe, dry place when not in use. Consider using a watch winder if you want to keep it running.
  • Avoid Extreme Conditions: While Rolex watches are robust, avoid exposing your "Coke" to extreme temperatures, strong magnetic fields, or harsh impacts.

Conclusion: The Enduring Legacy of the "Coke" GMT-Master II

The Rolex GMT-Master II "Coke" is more than just a watch; it's a symbol of adventure, innovation, and timeless design. Its iconic bezel, robust construction, and practical functionality have cemented its place as a legend in the world of horology. Whether you're a seasoned collector or a newcomer to the world of luxury watches, the "Coke" GMT-Master II offers a compelling blend of heritage, style, and investment potential. Its enduring appeal ensures that it will remain a coveted timepiece for generations to come, a testament to Rolex's mastery of watchmaking and the lasting allure of a truly iconic design.

Frequently Asked Questions (FAQ) about the Rolex GMT-Master II "Coke"

Why is it called the "Coke" Rolex?
The Rolex GMT-Master II with the black and red bezel is nicknamed "Coke" due to its color scheme resembling the colors of the Coca-Cola logo.
What is the reference number for the "Coke" GMT-Master II?
The most commonly referred to "Coke" GMT-Master II is reference 16710.
When was the Rolex GMT-Master II "Coke" 16710 produced?
Approximately from 1989 to 2007.
Is the "Coke" GMT-Master II still in production?
No, the reference 16710 "Coke" is discontinued. However, Rolex has released other GMT-Master II models with different bezel colors, including ceramic bezels.
Is the "Coke" GMT-Master II a good investment?
Historically, well-maintained Rolex GMT-Master II "Coke" watches have appreciated in value, making them potentially good investments. However, watch values can fluctuate, and past performance is not indicative of future results. It's best to view it as both a wearable piece and a potential asset.
What is the approximate price range for a pre-owned Rolex GMT-Master II "Coke" 16710?
Prices vary widely based on condition, age, and included accessories (box and papers). As of [Current Date - Please update this with the current date before publishing], expect to see prices ranging from approximately $10,000 to $20,000+ USD, with prices potentially higher for exceptional examples.
What movement does the Rolex GMT-Master II "Coke" 16710 use?
It primarily uses the Rolex caliber 3185 movement, with later models transitioning to the caliber 3186.
Can I replace the bezel on a "Coke" GMT-Master II?
Yes, the bezel insert can be replaced. However, for authenticity and value preservation, it's recommended to use genuine Rolex parts and have the replacement done by an authorized Rolex service center.
What are the different bracelet options for the "Coke" GMT-Master II 16710?
The 16710 was available with both the Oyster bracelet and the Jubilee bracelet in stainless steel.

References and Further Reading:

The copyright of this article belongs toreplica watches bestAll, if you forward it, please indicate it!