The Rolex Submariner "Hulk." Just the name conjures images of power, exclusivity, and a vibrant splash of green. For years, the reference 116610LV, affectionately nicknamed the "Hulk" for its striking green Cerachrom bezel and dial, reigned as one of the most sought-after and visually arresting iterations of the iconic Rolex Submariner. While officially discontinued in 2020, the allure of the Rolex Submariner Hulk remains incredibly strong, particularly in the pre-owned market. If you’re searching for a "Rolex Submariner Hulk new," you're likely navigating the world of pristine, pre-owned examples and understanding its legacy within the Rolex universe. This comprehensive guide will delve into everything you need to know about the Rolex Submariner Hulk, its history, design, investment potential, and how to find one today.

What Exactly is the Rolex Submariner Hulk (Ref. 116610LV)?

The Rolex Submariner Hulk, officially known as the Rolex Submariner Date 116610LV, was introduced in 2010 as a successor to the 50th Anniversary Submariner, the 16610LV "Kermit." While the Kermit featured a black dial and green bezel, the Hulk took the green theme to a whole new level. It boasts a vibrant green "Cerachrom" ceramic bezel and a matching green "Sunburst" dial, instantly setting it apart from its Submariner siblings. The "LV" in its reference stands for "Lunette Verte," French for "Green Bezel," a nod to its defining characteristic.

Key Features of the Rolex Submariner Hulk:

  • Reference Number: 116610LV
  • Nickname: Hulk
  • Case Material: 904L Stainless Steel (Rolex's proprietary "Oystersteel")
  • Bezel: Green Cerachrom (Ceramic), unidirectional rotatable with 60-minute graduations
  • Dial: Green "Sunburst" with applied luminous hour markers
  • Crystal: Scratch-resistant sapphire crystal with Cyclops lens over the date
  • Movement: Rolex Caliber 3135, self-winding mechanical movement
  • Bracelet: Oyster bracelet in 904L Stainless Steel with Glidelock extension system
  • Water Resistance: 300 meters (1000 feet)
  • Case Diameter: 40mm (Super Case, also known as Maxi Case)

The Hulk wasn't just about color; it represented a significant evolution in the Submariner line. The introduction of the Cerachrom bezel was a major step forward, offering superior scratch resistance and color retention compared to the aluminum bezels of previous models. The "Maxi Case," with its broader lugs and crown guards, provided a more substantial and contemporary wrist presence.

The "Hulk" Nickname: Why Green and Why So Popular?

The nickname "Hulk" is undeniably linked to the watch's vibrant green color scheme, reminiscent of the Marvel Comics superhero known for his green skin and immense strength. This playful yet powerful association resonated strongly with watch enthusiasts. The green color itself is significant for Rolex, subtly hinting at the brand's corporate color and its commitment to innovation and breaking boundaries within the traditionally conservative world of luxury watchmaking.

The popularity of the Rolex Hulk stems from a confluence of factors:

  • Distinctive Aesthetics: In a sea of black and blue dive watches, the green Hulk stood out. It was bold, confident, and a statement piece.
  • Rolex Heritage: Despite its modern look, it was still undeniably a Submariner, carrying the weight of decades of horological history and diving pedigree.
  • Limited Production Run: While not officially limited edition, the Hulk's production period was finite, contributing to its desirability and collectibility after discontinuation.
  • Investment Potential: Rolex watches, particularly stainless steel sports models, have become increasingly recognized as strong investments. The Hulk, with its unique appeal and discontinuation, became a prime target for collectors and investors alike.

The Discontinuation and the "New" Rolex Submariner Hulk Paradox

In 2020, Rolex unveiled the new generation of Submariners, including the reference 126610LV. This new model, often referred to as the "Cermit" or "Starbucks" due to its black dial and green bezel, officially replaced the 116610LV Hulk. This discontinuation sent shockwaves through the watch community and immediately propelled the Hulk into even greater levels of collectibility.

When someone searches for a "Rolex Submariner Hulk new," it's crucial to understand that factory-new examples are no longer available from authorized Rolex dealers. "New" in this context typically refers to:

  • "Like New" or "Mint Condition" Pre-Owned: These are pre-owned watches that are in pristine condition, often unworn or worn very sparingly, complete with box and papers, and essentially indistinguishable from a new watch.
  • "New Old Stock" (NOS): Rarely, you might find a "new old stock" Hulk. This would be an unworn watch that has been sitting in a vault or private collection since its production. These are highly sought-after and command premium prices.

Therefore, your quest for a "Rolex Submariner Hulk new" will almost certainly lead you to the pre-owned market. This is not necessarily a disadvantage. A well-maintained, "like new" pre-owned Hulk can offer excellent value and the immediate gratification of owning this iconic timepiece without the years-long waitlists often associated with new Rolex sports models (when they were in production).

Navigating the Pre-Owned Rolex Submariner Hulk Market

The pre-owned market for the Rolex Submariner Hulk is vibrant and active. Here's how to navigate it effectively:

Where to Buy a Pre-Owned Rolex Hulk:

  • Reputable Pre-Owned Watch Dealers: Specialized dealers who focus on luxury watches are your best bet. They often have extensive inventories, authenticate watches, and offer warranties. Look for dealers with strong online reviews and a physical presence if possible.
  • Online Marketplaces and Platforms: Websites like Chrono24, WatchBox, and eBay (with careful vetting of sellers) can offer a wider selection. However, due diligence is paramount. Verify seller reputation, ask for detailed photos and videos, and consider using escrow services.
  • Auction Houses: Prestigious auction houses like Christie's and Sotheby's occasionally offer Rolex Hulk models in their watch auctions. This can be a source of high-quality examples, but prices can be very competitive.
  • Private Sales (with Caution): Buying directly from a private seller can sometimes offer better prices, but it carries higher risks. Authenticity verification becomes even more critical.

Key Considerations When Buying a Pre-Owned Hulk:

  • Authenticity: This is paramount. Work with reputable dealers who guarantee authenticity. Request original box and papers (warranty card, manuals, etc.). Consider a pre-purchase inspection by a qualified watchmaker.
  • Condition: Assess the watch's condition carefully. Look for scratches, dings, or wear and tear. Ask for high-resolution photos and videos. Understand the dealer's grading system (e.g., mint, excellent, good).
  • Service History: Inquire about the watch's service history. A recent service is a plus, but ensure it was performed by a reputable Rolex service center or qualified watchmaker.
  • Pricing and Market Value: Research current market prices for pre-owned Hulk models. Prices fluctuate based on condition, completeness (box and papers), and market demand. Be prepared to pay a premium for a "like new" example with full set.
  • Box and Papers: While not essential for functionality, original box and papers significantly enhance the watch's value and collectibility. A "full set" (watch, box, papers, tags) will command a higher price.

The Rolex Submariner Hulk as an Investment

The Rolex Submariner Hulk's investment potential is undeniable. Its discontinuation, combined with its inherent desirability and Rolex's brand prestige, has made it a sought-after asset. While past performance is not indicative of future results, the Hulk has consistently appreciated in value since its discontinuation and even before. Factors contributing to its investment appeal include:

  • Rarity and Scarcity: Discontinuation limits supply, increasing scarcity and driving up demand.
  • Iconic Status: The Hulk is not just a Submariner; it's a visually distinct and memorable iteration, enhancing its iconic status.
  • Rolex Brand Strength: Rolex consistently maintains its position as a leading luxury watch brand, ensuring strong resale value.
  • Global Demand: The appeal of the Rolex Hulk transcends geographical boundaries, creating global demand and a robust secondary market.

However, it's crucial to remember that watch investment carries risks. Market fluctuations, economic conditions, and changes in collector preferences can influence values. Treat watch collecting as a passion first and foremost, and consider any potential investment gains as a bonus.

Caring for Your Rolex Submariner Hulk

To preserve the value and longevity of your Rolex Submariner Hulk, proper care is essential:

  • Regular Cleaning: Clean your watch regularly with a soft cloth and mild soapy water. Rinse thoroughly and dry with a soft cloth.
  • Avoid Extreme Conditions: While robust, avoid exposing your Hulk to extreme temperatures, shocks, or strong magnetic fields.
  • Professional Servicing: Follow Rolex's recommended service intervals (typically every 5-10 years). Professional servicing ensures the movement remains in top condition and maintains water resistance.
  • Proper Storage: When not wearing your watch, store it in a watch box or pouch to protect it from dust and scratches.

Conclusion: The Enduring Legacy of the Rolex Submariner Hulk

The Rolex Submariner Hulk, reference 116610LV, remains a horological icon. Its bold green aesthetics, robust construction, and association with the legendary Submariner lineage have cemented its place in watch history. While "new" examples are no longer available from authorized dealers, the vibrant pre-owned market offers opportunities to acquire this coveted timepiece. Whether you're drawn to its striking design, its investment potential, or simply the prestige of owning a Rolex Submariner, the Hulk continues to captivate and inspire watch enthusiasts worldwide. Understanding its history, navigating the pre-owned market wisely, and providing proper care will ensure that your Rolex Submariner Hulk remains a treasured possession for years to come.

Frequently Asked Questions About the Rolex Submariner Hulk

Is the Rolex Submariner Hulk still in production?
No, the Rolex Submariner Hulk (reference 116610LV) was discontinued in 2020 and replaced by the reference 126610LV (often called "Cermit" or "Starbucks").
Where can I buy a new Rolex Submariner Hulk?
You cannot buy a factory-new Rolex Submariner Hulk from authorized dealers anymore. You will need to look at the pre-owned market for "like new" or "mint condition" examples.
Is the Rolex Submariner Hulk a good investment?
Historically, the Rolex Submariner Hulk has proven to be a strong investment, appreciating significantly in value since its discontinuation. However, watch investments carry risks, and past performance is not a guarantee of future returns. Purchase a Hulk because you appreciate it first, and consider any potential appreciation as a bonus.
How much does a Rolex Submariner Hulk cost?
Pre-owned prices for the Rolex Submariner Hulk vary based on condition, completeness of set (box and papers), and market demand. As of [Insert Current Date], expect to pay anywhere from [Insert Lower Price Range] to [Insert Higher Price Range] USD for a pre-owned Hulk in good to excellent condition. "Like new" examples with full sets will command higher prices.
What is the movement in the Rolex Submariner Hulk?
The Rolex Submariner Hulk is powered by the Rolex Caliber 3135, a self-winding mechanical movement known for its reliability and robustness.
What is the difference between the Rolex Hulk and the Kermit?
Both the Hulk (116610LV) and Kermit (16610LV) are green bezel Submariners. The key differences are: the Kermit has a black dial and an aluminum green bezel, while the Hulk has a green "Sunburst" dial and a green Cerachrom (ceramic) bezel. The Hulk also features the "Maxi Case," which is larger and more robust than the Kermit's case.
Is the green color of the Hulk's bezel and dial prone to fading?
No. The Cerachrom ceramic bezel is highly resistant to fading and scratching. The "Sunburst" green dial is also designed to maintain its color over time under normal conditions.

References and Further Reading

Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Prices and market conditions for pre-owned Rolex watches can fluctuate. Always conduct thorough research and consult with reputable professionals before making any purchase or investment decisions.

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