In the world of luxury watches, few timepieces command as much attention, admiration, and sheer desirability as the Rolex Submariner. Within this legendary collection, one particular model has risen to mythical status: the Rolex Submariner 116610LV, affectionately nicknamed the "Green Hulk." This article will delve into the fascinating story of the Green Hulk, exploring its history, design, features, market value, and why it remains one of the most sought-after Rolex watches in the world.

A Legacy of Dive Watches: The Submariner Heritage

To truly appreciate the Green Hulk, it's essential to understand the rich heritage of the Rolex Submariner. Introduced in 1953, the Submariner was one of the first watches designed specifically for scuba diving. Rolex pioneered features like a rotating bezel for tracking dive time and robust water resistance, setting the standard for dive watches that continues to this day. The Submariner quickly became an icon, not just for divers, but for anyone who appreciated its ruggedness, reliability, and timeless design. Over the decades, the Submariner has evolved, incorporating advancements in materials and technology while retaining its core DNA. This evolution paved the way for bolder and more colorful iterations, including the groundbreaking green models.

The Evolution of Color: From Black to Green

For much of its history, the Rolex Submariner adhered to a classic, functional aesthetic, primarily featuring black dials and bezels. However, Rolex is known for its subtle yet impactful innovations. In 2003, to celebrate the 50th anniversary of the Submariner, Rolex introduced the reference 16610LV, the "Kermit." This marked a significant departure, featuring a striking green aluminum bezel on a black dial. While the "Kermit" was a bold step, it was the subsequent release, the 116610LV "Hulk," that truly cemented green as a signature color for the Submariner.

Introducing the Hulk: The Submariner 116610LV

Launched in 2010, the Rolex Submariner 116610LV "Hulk" represented a significant leap forward from the "Kermit." While retaining the green bezel, the "Hulk" introduced a vibrant green dial, creating a monochromatic and undeniably eye-catching aesthetic. This bold color choice, coupled with the watch's robust "Maxi case" and ceramic bezel, earned it the nickname "Hulk" due to its resemblance to the powerful green superhero. The official Rolex name remained Submariner Date, but the moniker "Hulk" quickly stuck within the watch community and beyond, becoming synonymous with this specific reference.

Decoding the Design: Features that Define the Hulk

The Rolex Green Hulk is more than just a color variation; it's a showcase of Rolex's engineering prowess and design philosophy. Let's break down the key features that make this watch so special:

• The Green "Cerachrom" Bezel: Unlike the aluminum bezel of the "Kermit," the Hulk features a "Cerachrom" bezel insert made from Rolex's proprietary ceramic. This material is virtually scratch-proof, fade-resistant, and incredibly durable. The rich green hue is achieved through a complex manufacturing process, ensuring color consistency and longevity. The bezel is also engraved with numerals and graduations coated in platinum via PVD, enhancing legibility and luxury.
• The Green "Sunburst" Dial: Perhaps the most defining feature of the Hulk is its stunning green dial. This isn't just a flat green color; it's a "sunburst" dial, meaning it radiates outwards from the center, catching the light and creating dynamic shades of green depending on the angle. This intricate finish adds depth and visual interest, making the dial a true focal point.
• The "Maxi Case": The 116610LV features Rolex's "Maxi case," which is slightly larger and more robust than previous Submariner cases. This broader case design provides a more substantial presence on the wrist and enhances the watch's overall durability. The case is crafted from 904L Oystersteel, a superalloy known for its exceptional resistance to corrosion and its ability to take a high polish.
• The Oyster Bracelet with "Glidelock" Clasp: The Hulk is fitted with the iconic Oyster bracelet, also made from 904L Oystersteel. This three-link bracelet is renowned for its comfort, durability, and secure fit. Crucially, it features the "Glidelock" extension system in the clasp. This ingenious mechanism allows for fine adjustments of the bracelet length without tools, making it perfect for wearing over a wetsuit or simply adjusting for wrist size changes throughout the day.
• The Caliber 3135 Movement: Powering the Green Hulk is Rolex's legendary Caliber 3135 movement. This self-winding mechanical movement is a workhorse, known for its reliability, precision, and robustness. It features a Parachrom hairspring for enhanced resistance to shocks and temperature variations. The Caliber 3135 is a certified Swiss chronometer, guaranteeing exceptional accuracy.
• Water Resistance: As a Submariner, the Hulk boasts a water resistance of 300 meters (1,000 feet), making it a true dive watch capable of withstanding significant underwater pressure.

Why the Hulk Became a Phenomenon

The Rolex Green Hulk quickly transcended its function as a dive watch to become a cultural icon. Several factors contributed to its phenomenal success:

• Bold and Unique Aesthetics: In a market often dominated by black and blue watches, the vibrant green of the Hulk stood out dramatically. It was a statement piece that conveyed confidence and individuality.
• Scarcity and Demand: Rolex watches are known for their controlled production, and the Hulk was no exception. Demand consistently outstripped supply, creating waiting lists at authorized dealers and fueling a thriving pre-owned market.
• Investment Potential: Due to its desirability and limited availability, the Green Hulk became a sought-after investment piece. Its value on the secondary market steadily increased over time, making it not just a beautiful watch, but also a potentially appreciating asset.
• Cultural Impact: The "Hulk" nickname resonated with popular culture, further enhancing the watch's appeal. It became associated with strength, power, and a certain level of exclusivity.
• Rolex Brand Prestige: Ultimately, the Hulk benefited from the inherent prestige and reputation of the Rolex brand. Owning a Rolex is a statement of success and discerning taste, and the Hulk, being a particularly iconic model, amplified this statement.

Discontinuation and Market Value: The Hulk's Legacy Continues

In 2020, Rolex discontinued the Submariner 116610LV "Hulk," replacing it with the 126610LV, nicknamed the "Cermit" or "Starbucks" due to its black dial and green ceramic bezel (a callback to the original "Kermit"). This discontinuation immediately sent the market value of the Hulk soaring. As a discontinued model, the Hulk became even more desirable, solidifying its status as a collector's item.

The market value of a Rolex Green Hulk today is significantly higher than its original retail price. Prices on the pre-owned market vary depending on condition, box and papers, and market fluctuations, but generally, a well-maintained Hulk with full set can command prices several times its original MSRP. This makes the Hulk not only a beautiful and iconic timepiece but also a testament to the enduring value and collectibility of Rolex watches.

Acquiring a Rolex Green Hulk: Navigating the Market

For those seeking to acquire a Rolex Green Hulk, the primary avenue is the pre-owned market. Here are some key considerations:

• Reputable Dealers: Purchase from established and reputable pre-owned watch dealers with a proven track record of authenticity and customer service. Look for dealers who offer warranties and certificates of authenticity.
• Condition is Key: Assess the watch's condition carefully. Look for signs of wear and tear, scratches, or damage. Ideally, seek out watches in excellent or near-mint condition.
• Box and Papers: A "full set," including the original box, papers, warranty card, and any accompanying accessories, adds significant value and authenticity to the watch.
• Market Research: Research current market prices to ensure you are paying a fair price. Track prices on reputable online platforms and consult with experienced watch collectors or dealers.
• Authenticity Verification: If possible, have the watch authenticated by a Rolex expert or a reputable watch authentication service before making a purchase, especially if buying from a less-established source.

Alternatives and the Future of Green Rolex Watches

While the Green Hulk is discontinued, Rolex continues to embrace green in its collections. The "Cermit" 126610LV offers a modern take on the green Submariner aesthetic. Rolex also features green dials and bezels in other models like the Datejust and Oyster Perpetual collections, demonstrating the brand's ongoing commitment to this vibrant color.

For those who appreciate the green aesthetic but find the Hulk out of reach or unavailable, exploring these alternative Rolex green models or considering green watches from other reputable brands can be a rewarding endeavor. However, the Rolex Green Hulk remains a unique and iconic timepiece, a symbol of bold design and enduring horological excellence. Its legacy as one of the most desirable and collectible Rolex watches of the modern era is firmly cemented.

Conclusion: The Enduring Allure of the Green Hulk

The Rolex Submariner 116610LV "Green Hulk" is more than just a watch; it's a phenomenon. Its striking green color, robust construction, and iconic design have captivated watch enthusiasts and collectors worldwide. While discontinued, its legacy continues to grow, and its value in the pre-owned market reflects its enduring desirability. The Hulk represents a bold chapter in the Submariner story, a testament to Rolex's ability to innovate while staying true to its core values of quality, precision, and timeless design. For those fortunate enough to own a Green Hulk, it's not just a timepiece, but a piece of horological history and a symbol of iconic style.

Frequently Asked Questions (FAQ) about the Rolex Green Hulk

Q: Why is the Rolex Submariner 116610LV called the "Hulk"?

A: The nickname "Hulk" was given to the Rolex Submariner 116610LV due to its vibrant green dial and bezel, which are reminiscent of the skin color of the superhero the Hulk from Marvel Comics. Its robust "Maxi case" also contributed to the association with strength and power.

Q: When was the Rolex Green Hulk discontinued?

A: The Rolex Submariner 116610LV "Green Hulk" was discontinued in 2020.

Q: What is the current market price of a Rolex Green Hulk?

A: The market price of a pre-owned Rolex Green Hulk varies significantly depending on condition, completeness of set (box and papers), and market fluctuations. However, it generally trades for significantly above its original retail price, often ranging from $20,000 to $30,000 USD or more at the time of writing (October 2024). Prices can fluctuate, so it's essential to check current market values from reputable sources.

Q: Is the Rolex Green Hulk a good investment?

A: Historically, the Rolex Green Hulk has proven to be a strong investment due to its desirability, scarcity, and discontinuation. However, like any investment, there are risks involved, and past performance is not indicative of future results. Market values can fluctuate. It's crucial to do your own research and consider your financial situation before purchasing a watch as an investment.

Q: What are the main differences between the Rolex "Kermit" (16610LV) and the "Hulk" (116610LV)?

A: The main differences are:

• Bezel: "Kermit" has a green aluminum bezel, while the "Hulk" has a green Cerachrom (ceramic) bezel.
• Dial: "Kermit" has a black dial, while the "Hulk" has a green sunburst dial.
• Case: "Hulk" features a "Maxi case" which is slightly larger and more robust than the "Kermit's" case.
• Bracelet Clasp: "Hulk" features the Glidelock extension system in the clasp for tool-free micro-adjustments, which is absent in the "Kermit."

Q: How can I verify the authenticity of a Rolex Green Hulk?

A: To verify authenticity:

• Purchase from Reputable Sources: Buy from authorized Rolex dealers or reputable pre-owned watch dealers.
• Examine the Watch Closely: Check for Rolex hallmarks, engravings, and quality of finishing. Bezel alignment, dial printing, and bracelet construction should be flawless.
• Check the Serial and Reference Numbers: Verify the serial and reference numbers against Rolex databases (if possible through a dealer or service center).
• Consult an Expert: If unsure, have the watch authenticated by a Rolex expert or a reputable watch authentication service.

References and Sources:

1. Rolex Official Website: www.rolex.com (For general information on Rolex and Submariner models)
2. Bob's Watches: www.bobswatches.com (Reputable pre-owned Rolex dealer, valuable for market insights and model history)
3. WatchBox: www.thewatchbox.com (Another reputable pre-owned dealer, offering articles and information on Rolex watches)
4. Hodinkee: www.hodinkee.com (Leading watch publication with in-depth articles and reviews of Rolex watches)
5. Chrono24: www.chrono24.com (Global marketplace for watches, useful for tracking market prices and availability)