For half a century, the Rolex Submariner has reigned supreme as the quintessential diving watch, a symbol of adventure, precision, and timeless design. In 2003, Rolex marked this momentous occasion with the release of a special edition, the 50th Anniversary Rolex Submariner, Reference 16610LV. This wasn't just another Submariner; it was a bold and celebratory nod to the model's rich history, instantly becoming a sought-after collectible and cementing its place in horological history. This article delves deep into the significance of the Rolex Submariner 50th Anniversary, exploring its design, legacy, market value, and why it remains a coveted piece for watch enthusiasts and collectors worldwide.

The Submariner's Storied Past: A Foundation of Innovation

Before we delve into the specifics of the anniversary model, it's crucial to understand the bedrock upon which it was built – the legendary Rolex Submariner itself. Introduced in 1953, the Submariner wasn't just a watch; it was a revolutionary tool for divers. Born from Rolex's pioneering spirit and commitment to innovation, it was one of the first watches waterproof to 100 meters (330 feet). This groundbreaking achievement immediately positioned the Submariner as the benchmark for professional diving watches.

Over the decades, the Submariner has undergone subtle yet significant refinements, each iteration building upon the robust foundation laid by the original. From the introduction of crown guards and improved water resistance to advancements in movements and materials, the Submariner has consistently evolved while retaining its core DNA. This continuous improvement, coupled with its instantly recognizable design, has propelled the Submariner from a specialized tool to a global icon, transcending its functional origins to become a symbol of status and refined taste. Understanding this evolution is key to appreciating the significance of the 50th Anniversary Rolex Submariner.

The 16610LV: A Green Beacon of Celebration

The year 2003 marked the Submariner's 50th anniversary, and Rolex, known for its understated elegance, chose to celebrate in a distinctly bold manner. They unveiled the Reference 16610LV, instantly nicknamed the "Kermit" by enthusiasts due to its vibrant green bezel. This marked a departure from the traditional black bezels that had defined the Submariner for decades. The "LV" in the reference stands for "Lunette Verte," French for "green bezel," a clear indication of Rolex's deliberate intent to create a visually striking anniversary edition.

While the green bezel was the most immediately noticeable change, the Rolex Submariner 16610LV was more than just a cosmetic update. It also featured a "Maxi Dial," characterized by larger hour markers and hands filled with Super-LumiNova, enhancing legibility, especially in low-light conditions – a crucial feature for divers and appreciated by all wearers. This subtle yet functional upgrade added to the watch's appeal and practicality. The case remained the classic 40mm stainless steel Oyster case, and it housed the tried-and-true Caliber 3135 movement, ensuring the robustness and reliability that Rolex is renowned for.

Key Features of the 50th Anniversary Rolex Submariner (16610LV):

• Green Aluminum Bezel: The defining feature, a vibrant green anodized aluminum bezel insert, celebrating the anniversary in a visually striking way.
• Maxi Dial: Larger hour markers and hands with Super-LumiNova for enhanced readability.
• Stainless Steel Oyster Case (40mm): The classic and robust Submariner case, providing water resistance and durability.
• Rolex Caliber 3135 Movement: A highly reliable and accurate automatic movement, a workhorse caliber known for its longevity.
• Oyster Bracelet: Solid stainless steel Oyster bracelet with a Fliplock clasp and divers extension, ensuring a secure and comfortable fit on the wrist, even over a wetsuit.
• "SWISS MADE" at 6 o'clock: A change introduced around this time, with "SWISS MADE" repositioned at the very bottom of the dial.

Reception and Initial Impact: A Bold Move that Paid Off

The initial reaction to the Green Bezel Submariner was mixed. Some purists were skeptical of the departure from the traditional black bezel, viewing it as a deviation from the Submariner's serious tool watch aesthetic. However, many others, particularly younger buyers and those looking for something distinctive, embraced the bold green color. Rolex's gamble paid off handsomely. The 16610LV quickly gained popularity, proving that even a subtle change to a classic design could create significant buzz and desirability.

Over time, the initial skepticism faded, and the 50th Anniversary Rolex Submariner became widely recognized as a brilliant commemorative edition. Its unique color, combined with the Maxi dial and the inherent quality of the Submariner, made it incredibly desirable. Production of the 16610LV ran for approximately seven years, from 2003 to 2010, further contributing to its collectibility as a limited-run anniversary piece within the broader Submariner lineage.

The 16610LV in Today's Market: A Highly Sought-After Collectible

Today, the Rolex Submariner 16610LV, or "Kermit," is a highly sought-after collectible in the pre-owned and vintage watch market. Its limited production run and its status as the 50th-anniversary model have driven its value significantly. Prices for a well-maintained 16610LV often command a premium over standard 16610 Submariners of the same era. Several factors contribute to its enduring appeal and increasing value:

• Rarity and Limited Production: Being a special anniversary edition produced for a relatively short period makes it inherently rarer than standard production models.
• Distinctive Design: The green bezel sets it apart from other Submariners, making it easily recognizable and desirable for collectors seeking something unique.
• Historical Significance: As the 50th-anniversary Submariner, it holds a special place in the model's history and represents a significant milestone for Rolex.
• Investment Potential: Like many Rolex sport watches, the 16610LV has proven to be a solid investment, with prices generally appreciating over time, especially for examples in excellent condition with original boxes and papers.
• "Kermit" Nickname and Popular Culture: The playful "Kermit" nickname has further cemented its place in popular culture and watch enthusiast circles, adding to its charm and recognition.

For those considering purchasing a Rolex 16610LV, it's crucial to buy from reputable dealers or private sellers and to thoroughly authenticate the watch. Due to its popularity and value, counterfeit versions exist. Careful examination of the bezel color, dial details, movement, and paperwork is essential. Investing in a "Kermit" is not just acquiring a beautiful timepiece; it's acquiring a piece of Rolex history and a potential long-term investment.

Caring for Your 50th Anniversary Submariner

Owning a 50th Anniversary Rolex Submariner is a privilege and a responsibility. To ensure its longevity and maintain its value, proper care and maintenance are essential. Here are some key tips:

• Regular Servicing: Rolex recommends servicing your watch every 5-7 years. Professional servicing will ensure the movement is clean, lubricated, and functioning optimally, preserving its accuracy and longevity.
• Gentle Cleaning: Clean your Submariner regularly with a soft cloth and lukewarm soapy water. Rinse thoroughly and dry carefully. Avoid harsh chemicals or abrasive cleaners.
• Proper Storage: When not wearing your watch, store it in a safe, dry place, preferably in its original box or a watch box. This will protect it from dust, scratches, and extreme temperatures.
• Avoid Extreme Conditions: While the Submariner is robust, avoid exposing it to extreme shocks, magnetic fields, or drastic temperature changes.
• Insurance: Given its value, ensure your 16610LV is adequately insured against theft or damage.

Conclusion: A Green Icon Forged in Time

The 50th Anniversary Rolex Submariner 16610LV stands as a testament to Rolex's enduring legacy of innovation and design excellence. It successfully celebrated a milestone in the Submariner's history while simultaneously pushing the boundaries of what a Submariner could be. The "Kermit" is more than just a watch with a green bezel; it's a symbol of bold celebration, a nod to the past, and a confident step into the future. Its collectibility and value continue to rise, solidifying its position as a true icon in the world of horology. For collectors and enthusiasts alike, the 50th Anniversary Rolex Submariner remains a highly desirable piece, representing not just a luxury watch, but a tangible piece of watchmaking history and a green beacon in the vast ocean of timepieces.

Frequently Asked Questions (FAQ) About the 50th Anniversary Rolex Submariner

What is the Rolex 50th Anniversary Submariner called?

It's officially known as the Rolex Submariner Reference 16610LV, but is commonly nicknamed the "Kermit" by watch enthusiasts due to its green bezel.

Why is the bezel green on the 50th Anniversary Submariner?

The green bezel was chosen by Rolex to specifically commemorate the 50th anniversary of the Submariner. It was a bold and celebratory departure from the traditional black bezel.

What movement is in the 50th Anniversary Submariner?

The 16610LV is powered by the Rolex Caliber 3135, a highly reliable and accurate automatic movement that was a workhorse caliber for Rolex for many years.

Is the 50th Anniversary Submariner a good investment?

Yes, historically, the 50th Anniversary Submariner (16610LV) has proven to be a strong investment. Its value has generally appreciated over time due to its limited production, historical significance, and desirability among collectors.

How long was the Rolex 16610LV produced?

The Rolex Submariner 16610LV was produced for approximately seven years, from 2003 to 2010.

What is a "Maxi Dial" on the 16610LV?

The "Maxi Dial" refers to the larger hour markers and hands on the 16610LV compared to previous Submariner models. These are filled with Super-LumiNova for improved low-light visibility.

Where can I buy a 50th Anniversary Rolex Submariner?

You will typically find the 16610LV on the pre-owned market from reputable watch dealers, auction houses, and sometimes private sellers. Due diligence and authentication are crucial when purchasing pre-owned luxury watches.

References and Sources:

• Rolex Official Website: www.rolex.com (For general Rolex information and history)
• Hodinkee: www.hodinkee.com (Leading watch publication with articles and reviews on Rolex)
• Chrono24: www.chrono24.com (Large online marketplace for watches, good for price research)
• WatchTime: www.watchtime.com (Watch magazine with in-depth articles and watch reviews)
• Bob's Watches: www.bobswatches.com (Reputable pre-owned Rolex dealer with valuable information and articles)