What is the Rolex "Hulk"? Defining the Green Giant

The Rolex "Hulk" is the nickname given to the Rolex Submariner Date 116610LV. The "LV" designation in Rolex nomenclature stands for "Lunette Verte," French for "green bezel." This model, launched in 2010, marked the 50th anniversary of the Submariner's introduction to the market. While not explicitly a celebratory model in marketing terms, its release coinciding with this milestone and its striking departure from traditional Submariner aesthetics made it instantly noteworthy.

Key Features of the Rolex Submariner Hulk (116610LV):

• Vibrant Green Cerachrom Bezel: The most distinguishing feature is undoubtedly the vibrant green "Cerachrom" bezel. Cerachrom is Rolex's proprietary ceramic material, renowned for its exceptional scratch resistance, colorfastness (UV resistance), and durability.
• Green "Maxi" Dial: Complementing the bezel is a matching green dial, often described as "sunburst" due to its radiant finish. This dial, unlike previous flat green dials from Rolex, plays with light beautifully, shifting in hue from deep forest green to a brighter, more vibrant emerald depending on the angle. It also features larger "Maxi" hour markers and hands, filled with Chromalight luminescent material for enhanced readability in low-light conditions.
• Oyster Case and Bracelet: Housed within a robust 40mm Oyster case crafted from 904L stainless steel (referred to by Rolex as Oystersteel) and paired with the iconic Oyster bracelet, the Hulk retains the Submariner's inherent robustness and comfort. The bracelet features solid end links and a Glidelock extension system for micro-adjustments, ensuring a perfect fit over a wetsuit or directly on the wrist.
• Caliber 3135 Movement: Powering the Rolex Hulk is the tried-and-tested Rolex Caliber 3135, a self-winding mechanical movement known for its reliability, precision, and robustness. This movement is COSC-certified as a Swiss chronometer, guaranteeing exceptional accuracy.
• Date Function with Cyclops Lens: True to its "Date" designation, the Hulk features a date window at 3 o'clock, magnified by Rolex's signature Cyclops lens for enhanced legibility.

The moniker "Hulk" is an obvious reference to the watch's dominant green color scheme, reminiscent of the Marvel Comics superhero known for his green skin and immense power. This nickname, though unofficial, has been widely adopted by the watch community and even Rolex enthusiasts, solidifying its place in horological lexicon.

The Allure of Green: Design and Aesthetics of the Hulk

The Rolex Hulk's most striking characteristic is undoubtedly its green color. Green in watchmaking is a relatively uncommon choice, especially for an entire dial and bezel combination. Traditionally, Rolex Submariners were known for their black dials and bezels, with the "Kermit" (Submariner 16610LV with a green bezel but black dial) being a previous, more subtle foray into green accents. The Hulk, however, went all-in, embracing green as its defining color, and this bold move paid off handsomely.

Why Green Works for the Hulk:

• Distinctiveness: In a sea of black and blue sports watches, the green Rolex Hulk immediately stands out. It's a statement piece that reflects confidence and individuality.
• Modernity: Green is often associated with nature, growth, and modernity. In the context of the Hulk, it gives the classic Submariner design a fresh and contemporary feel.
• Luxury and Rarity Perception: The use of green, especially on a Rolex, can be perceived as more luxurious and exclusive. It deviates from the norm, suggesting a higher level of craftsmanship and design consideration.
• Sunburst Dial Effect: The sunburst green dial is particularly captivating. It’s not a flat, matte green; instead, it plays with light, creating dynamic shades and highlights that constantly shift and change depending on the lighting conditions. This adds depth and visual interest that a flat color simply cannot achieve.
• Cerachrom Bezel Brilliance: The Cerachrom bezel is not just durable; it's also incredibly lustrous. The polished ceramic reflects light beautifully, further enhancing the vibrant green hue and providing a sophisticated sheen.

Beyond the color, the "Maxi case" and "Maxi dial" also contribute to the Hulk's robust and contemporary aesthetic. The slightly wider lugs and crown guards of the Maxi case give the watch a more substantial wrist presence, while the larger hour markers and hands on the Maxi dial improve legibility and contribute to a bolder, more modern look compared to earlier Submariner models.

Technical Prowess: The Caliber 3135 and Submariner Reliability

Beneath the striking green exterior lies the heart of a Rolex – the movement. The Rolex Hulk is powered by the Caliber 3135, a self-winding mechanical movement that has been a workhorse for Rolex for decades. It's a testament to Rolex's commitment to engineering excellence and reliability.

Key Technical Features of the Caliber 3135:

• Perpetual Rotor: The self-winding mechanism is driven by Rolex's Perpetual rotor, which efficiently captures energy from the wearer's wrist movements to power the watch.
• COSC Certified Chronometer: Each Caliber 3135 movement undergoes rigorous testing by the Contrôle Officiel Suisse des Chronomètres (COSC) to ensure it meets stringent accuracy standards. This certification guarantees exceptional timekeeping performance.
• Parachrom Hairspring: The movement incorporates Rolex's patented Parachrom hairspring, made from a paramagnetic alloy. This hairspring is highly resistant to magnetic fields and temperature variations, further enhancing the watch's accuracy and reliability in various environments.
• Robust Construction: The Caliber 3135 is known for its robust and durable construction. It's designed to withstand shocks, vibrations, and everyday wear and tear, ensuring long-term reliability and longevity.
• 31 Jewels: The movement features 31 jewels, reducing friction and wear on moving parts, contributing to its smooth operation and longevity.
• Power Reserve: The Caliber 3135 offers a power reserve of approximately 48 hours, meaning the watch will continue to run for about two days after being fully wound, even if not worn.

The choice of the Caliber 3135 in the Hulk underscores Rolex's philosophy of evolution rather than revolution. While the exterior design of the Hulk was a bold departure, the reliable and proven movement ensured that it remained a true Submariner at its core – a robust, accurate, and dependable tool watch capable of withstanding demanding conditions, both above and below the surface of the water.

The Hulk's Journey: From Launch to Discontinuation and Beyond

The Rolex Submariner Hulk (116610LV) was launched in 2010 and enjoyed a decade-long production run. Initially, its bold green aesthetic was met with mixed reactions from some purists who preferred the traditional black Submariners. However, its unique charm and striking presence quickly won over a growing audience. Over time, the Hulk's popularity steadily increased, becoming one of the most sought-after Rolex sports models.

The Discontinuation Shock:

In September 2020, Rolex announced the discontinuation of the 116610LV, replacing it with the 126610LV, nicknamed the "Cermit" or "Starbucks" (featuring a green ceramic bezel but a black dial, similar to the original "Kermit" but with a ceramic bezel and updated case). This announcement sent shockwaves through the watch collecting world. Discontinuation, especially for a popular model like the Hulk, almost always leads to increased demand and soaring prices on the secondary market.

Impact of Discontinuation:

• Surge in Secondary Market Value: Immediately after discontinuation, the value of pre-owned Rolex Hulk watches skyrocketed. The scarcity created by the end of production made it even more desirable to collectors and enthusiasts.
• Iconic Status Cemented: Discontinuation solidified the Hulk's status as a modern Rolex icon. It's now considered a highly collectible and important model in the Submariner lineage.
• Increased Demand and Waitlists (for other models): While the Hulk itself is no longer produced, its discontinuation has further fueled demand for other Rolex sports models, including its successor, the 126610LV, and other Submariners. Waitlists at authorized dealers remain long for most popular Rolex models.

The Rolex Hulk's journey from initial release to discontinuation is a testament to its enduring appeal. It started as a bold and somewhat controversial departure from tradition, but it evolved into a beloved icon, cherished for its unique design, robust engineering, and now, its scarcity.

The Investment Angle: The Rolex Hulk as a Collector's Dream

Beyond its horological significance and aesthetic appeal, the Rolex Hulk has also become a significant player in the watch investment market. Rolex watches, in general, have a strong track record of retaining and appreciating value over time, and the Hulk is no exception. Its discontinuation has only amplified this trend.

Factors Contributing to the Hulk's Investment Potential:

• Brand Prestige and Demand: Rolex is arguably the most recognized and respected luxury watch brand globally. High demand consistently outstrips supply, driving up prices, especially in the secondary market.
• Discontinuation and Scarcity: As a discontinued model, the Rolex Hulk is inherently scarce. The limited number of watches produced during its decade-long run makes it increasingly rare and collectible.
• Iconic Design and Recognition: The Hulk's distinctive green dial and bezel make it instantly recognizable and highly desirable. Its bold aesthetic appeals to a broad range of collectors and enthusiasts.
• Robust Construction and Reliability: Rolex watches are built to last. Their durability and reliability ensure they can withstand the test of time, making them attractive investments for the long term.
• Historical Significance (in Submariner Lineage): The Hulk represents a significant chapter in the Submariner's history. Its bold design and popularity ensure its place as a historically important model within the Rolex catalog.

Investing in a Rolex Hulk: Considerations:

• Authenticity: Due to its high value, it's crucial to ensure the authenticity of any Rolex Hulk you consider purchasing, especially on the pre-owned market. Buy from reputable dealers and thoroughly examine the watch and its documentation.
• Condition: The condition of a pre-owned Hulk significantly impacts its value. Watches in pristine, "like-new" condition with original box and papers will command the highest prices.
• Market Fluctuations: While Rolex watches generally appreciate, the watch market can experience fluctuations. Research current market prices and trends before making a purchase.
• Long-Term Perspective: Watch investment is generally a long-term game. While short-term gains are possible, the most significant appreciation typically occurs over years or even decades.

For those looking to invest in a luxury timepiece, the Rolex Hulk presents a compelling option. Its blend of iconic design, robust engineering, historical significance, and scarcity makes it a strong contender for long-term value appreciation. However, remember that watch investment carries risks, and thorough research and due diligence are essential.

Buying a Rolex Hulk: Navigating the Market

Purchasing a Rolex Hulk, particularly a new or near-mint condition example, can be challenging due to its discontinuation and high demand. The primary market (authorized dealers) is essentially closed for new Hulks. Therefore, the pre-owned or grey market is where most buyers will find this coveted timepiece.

Options for Buying a Rolex Hulk:

• Reputable Grey Market Dealers: Grey market dealers specialize in buying and selling new and pre-owned luxury watches. They often have Hulks available, but prices will typically be significantly above the original retail price and current market value. Choose dealers with strong reputations and positive customer reviews.
• Online Watch Marketplaces: Platforms like Chrono24, eBay (with careful vetting of sellers), and specialized watch forums are online marketplaces where you can find Rolex Hulks for sale. Exercise caution and due diligence when buying online, ensuring seller credibility and watch authenticity.
• Auction Houses: Reputable auction houses specializing in watches occasionally feature Rolex Hulks in their auctions. Auctions can be a source of potentially good deals, but require expertise and careful bidding strategy.
• Private Sales: Less common but sometimes possible, private sales from individual collectors can occur. This requires networking and trust, and still necessitates thorough authentication and condition checks.

Tips for Buying a Rolex Hulk:

• Authentication is Paramount: Always prioritize authentication. Request serial numbers, check documentation, and if possible, have the watch authenticated by a Rolex service center or independent watch expert before finalizing a purchase.
• Condition Assessment: Carefully assess the watch's condition. Look for signs of wear, scratches, dents, or damage. Request detailed photos and videos. Inquire about service history.
• Compare Prices: Research current market prices from various sources to get a sense of fair value. Be wary of deals that seem "too good to be true."
• Reputation of Seller: Buy from reputable and established sellers with positive reviews and a track record of dealing in luxury watches.
• Payment Security: Use secure payment methods that offer buyer protection, especially for online transactions.

Acquiring a Rolex Hulk requires patience, diligence, and often a willingness to pay a premium due to its scarcity and desirability. However, for many collectors, owning this iconic green Submariner is well worth the effort.

Caring for Your Rolex Hulk: Maintaining Value and Longevity

Once you own a Rolex Hulk, proper care and maintenance are essential to preserve its condition, value, and longevity. Rolex watches are robust, but regular care will keep them running smoothly and looking their best for years to come.

Essential Care Tips for Your Rolex Hulk:

• Regular Cleaning: Clean your Hulk regularly with a soft, damp cloth and mild soapy water. Rinse thoroughly with clean water and dry gently. Avoid harsh chemicals or abrasive cleaners.
• Professional Servicing: Rolex recommends professional servicing every 5-10 years, depending on usage. Rolex service centers or authorized service providers can properly clean, lubricate, and adjust the movement, ensuring optimal performance.
• Avoid Extreme Conditions: While the Hulk is robust, avoid exposing it to extreme temperatures, strong magnetic fields, or harsh shocks unnecessarily.
• Proper Storage: When not wearing your Hulk, store it in a watch box or case to protect it from dust, scratches, and impacts.
• Water Resistance Maintenance: If you intend to use your Hulk for diving or water activities, have its water resistance checked annually by a Rolex service center or authorized dealer.
• Bracelet Care: Clean the Oyster bracelet regularly to remove dirt and grime buildup. Check the bracelet screws periodically to ensure they are tight.

By following these simple care tips, you can ensure your Rolex Hulk remains a treasured possession for generations, maintaining its value and providing years of reliable service.

Conclusion: The Enduring Legacy of the Rolex Hulk

The Rolex Submariner 116610LV "Hulk" is more than just a watch; it's a statement, a symbol of bold design, and a testament to Rolex's enduring commitment to excellence. From its striking green color scheme to its robust construction and reliable movement, the Hulk has captivated watch enthusiasts and collectors worldwide. Its discontinuation has only amplified its desirability and cemented its status as a modern Rolex icon.

Whether you are drawn to its unique aesthetic, appreciate its technical prowess, or see it as a valuable investment, the Rolex Hulk stands as a significant chapter in the history of the Submariner and a shining example of Rolex's ability to innovate while staying true to its core values of quality, precision, and timeless design. Its legacy will undoubtedly endure for years to come, continuing to inspire and excite watch lovers around the globe.

FAQ: Common Questions About the Rolex Hulk

What is the Rolex Hulk's official model name and reference number?

The Rolex Hulk is officially known as the Rolex Submariner Date 116610LV.

Why is it called "The Hulk"?

It's nicknamed "The Hulk" due to its vibrant green dial and green ceramic bezel, reminiscent of the Marvel Comics character.

Is the Rolex Hulk still in production?

No, the Rolex Hulk (116610LV) was discontinued in September 2020.

What is the current market value of a Rolex Hulk?

The market value varies depending on condition and market fluctuations, but pre-owned Hulks typically sell for significantly above their original retail price, often in the range of $20,000 - $30,000+ USD or more, depending on condition and if it includes box and papers. Prices can be higher for unworn or pristine examples.

Is the Rolex Hulk a good investment?

Many consider the Rolex Hulk a good investment due to its scarcity, iconic status, and Rolex's brand prestige. Its value has generally appreciated since its release and particularly after discontinuation. However, watch investment involves risks, and market values can fluctuate.

Where can I buy a Rolex Hulk?

Since it's discontinued, you can primarily find Rolex Hulks on the pre-owned market through reputable grey market dealers, online watch marketplaces, auction houses, and potentially private sales. Authorized dealers no longer sell new Hulks.

What is the movement in the Rolex Hulk?

The Rolex Hulk is powered by the Rolex Caliber 3135, a self-winding mechanical movement.

What is Cerachrom?

Cerachrom is Rolex's proprietary ceramic material used for bezels. It's extremely scratch-resistant, colorfast, and durable.

How should I care for my Rolex Hulk?

Regularly clean it with a soft cloth and mild soapy water, get it professionally serviced every 5-10 years, avoid extreme conditions, and store it properly when not in use.

What is the difference between the Rolex Hulk and the Rolex Kermit?

Both are green bezel Submariners. The "Kermit" (16610LV) has a black dial and an aluminum green bezel. The "Hulk" (116610LV) has a green sunburst dial and a green Cerachrom ceramic bezel, as well as the "Maxi case" and dial.

References and Sources:

• Rolex Official Website
• Hodinkee - Leading Watch Website
• Fratello Watches - Watch Blog and Magazine
• Chrono24 - Global Watch Marketplace
• Bob's Watches - Reputable Pre-Owned Rolex Dealer