In the realm of luxury timepieces, certain watches transcend mere functionality to become icons. The Rolex Submariner, a paragon of dive watch excellence, boasts numerous iterations, but none capture the imagination quite like the 'Hulk'. Officially known as the Rolex Submariner Date 116610LV, this verdant marvel earned its moniker for its striking green Cerachrom bezel and matching green dial, instantly evoking the powerful, emerald-skinned Marvel superhero. This article delves deep into the world of the 'Submariner Hulk', exploring its history, design, features, market value, and everything that makes it a coveted grail watch for collectors and enthusiasts alike. Prepare to embark on a journey into the heart of Rolex's green giant, uncovering the secrets behind its enduring appeal and why it continues to smash records and capture horological hearts.

The Genesis of the 'Hulk' Nickname: More Than Just a Green Watch

Before we dissect the intricate details of the watch itself, it's crucial to understand the origin and power of the 'Hulk' nickname. Rolex officially calls this model the Submariner Date 116610LV, where 'LV' stands for 'Lunette Verte' (French for green bezel). However, the watch community, known for its creative and often humorous monikers, swiftly adopted 'Hulk'. This wasn't just because of the green color. It was the specific shade of green, a vibrant, almost metallic hue, combined with the robust and substantial presence of the Super Case design that truly resonated with the image of the Incredible Hulk. The watch felt powerful, bold, and undeniably green – qualities synonymous with the iconic comic book character. The nickname stuck, and arguably, amplified the watch's desirability, imbuing it with a personality that transcended its technical specifications.

Decoding the Rolex Submariner 116610LV: A Deep Dive into the Details

To truly appreciate the 'Hulk', we must dissect its components and understand what makes it a horological masterpiece. This section will explore the key features and specifications that define the Submariner 116610LV.

A Brief History Within the Submariner Lineage

The Rolex Submariner, first launched in 1953, is a cornerstone of dive watch history. The 116610LV was introduced in 2010 as a successor to the 50th-anniversary Submariner 16610LV, affectionately known as the 'Kermit' (due to its green bezel and black dial). The 'Hulk' marked a significant evolution, introducing a green dial to complement the green bezel, creating a more cohesive and impactful visual statement. It was also part of the generation that featured Rolex's 'Super Case', characterized by broader shoulders and larger crown guards, giving the watch a more substantial and modern wrist presence compared to its predecessors. This evolution was not just aesthetic; it represented Rolex's continuous pursuit of improvement in durability, legibility, and overall wrist presence.

Key Features and Specifications: Engineering Excellence

The 'Submariner Hulk' is more than just a pretty face; it's a testament to Rolex's engineering prowess. Here are some of its defining features:

• Case: 40mm Oyster case crafted from 904L stainless steel (Rolex refers to it as Oystersteel), known for its exceptional corrosion resistance and polished sheen. The 'Super Case' design provides a robust and contemporary feel.
• Bezel: Unidirectional rotatable bezel with a 60-minute graduated Cerachrom insert in green. Cerachrom is Rolex's proprietary ceramic, virtually scratch-proof, fade-proof, and highly resistant to the elements. The numerals and graduations are coated with platinum using a PVD process. This bezel is not just visually striking but also a crucial tool for divers to track elapsed time underwater safely.
• Dial: A sunburst green dial, often described as 'emerald' or 'apple green', provides a dynamic play of light and shadow. The applied hour markers are crafted from 18ct white gold, filled with Chromalight luminescent material for exceptional legibility in low-light conditions.
• Crystal: Scratch-resistant sapphire crystal with a Cyclops lens at 3 o'clock for magnifying the date, a signature Rolex feature.
• Movement: Powered by the Rolex Calibre 3135, a self-winding mechanical movement entirely developed and manufactured by Rolex. This movement is renowned for its reliability, precision, and robustness, featuring a Parachrom hairspring for greater resistance to shocks and temperature variations. It boasts a power reserve of approximately 48 hours.
• Bracelet: Oyster bracelet in Oystersteel with solid end links and a folding Oysterlock safety clasp with the Rolex Glidelock extension system. The Glidelock allows for fine adjustments of the bracelet length without tools, ensuring a perfect fit over a wetsuit or directly on the wrist.
• Water Resistance: Rated to 300 meters (1,000 feet), making it a professional-grade dive watch, true to the Submariner lineage.

Design Aesthetics: The Green and the Bold Statement

The 'Submariner Hulk' is undeniably a statement piece. The vibrant green color is not subtle; it's designed to be noticed. The sunburst dial adds depth and dynamism, shifting shades in different lighting conditions, making it captivating to observe. The combination of the green bezel and dial, coupled with the robust Super Case, creates a watch that is both sporty and luxurious, bold yet refined. It stands apart from the more traditional black Submariners, offering a refreshing and distinctive take on a classic design. For those who appreciate color and want a watch that reflects personality and confidence, the 'Hulk' delivers in spades.

Why the 'Hulk' Reigns Supreme: Popularity, Collectibility, and Market Value

The Rolex 'Submariner Hulk' is not just visually appealing; it's become a phenomenon in the watch collecting world. Its popularity transcends trends, and its value has consistently appreciated, solidifying its position as a highly sought-after and investable timepiece.

A Symbol of Status and Success: More Than Just a Watch

Owning a Rolex, in general, carries a certain prestige, but owning a 'Submariner Hulk' elevates that status further. Its distinctive green color immediately sets it apart from more common Rolex models, signaling to those in the know that the wearer possesses not only discerning taste but also the means to acquire a relatively rare and desirable watch. It's a subtle yet powerful symbol of success and individuality. For many, wearing a 'Hulk' is a statement of personal achievement and a celebration of their passion for fine watches.

Investment Potential and Market Value: A Green Investment

The 'Submariner Hulk' has proven to be an exceptional investment. Since its discontinuation in 2020 (replaced by the 126610LV with a black dial and green bezel, sometimes nicknamed 'Cermit' or 'Starbucks'), its value in the secondary market has surged. Pre-owned 'Hulk' models often trade for significantly more than their original retail price, and prices continue to climb. Several factors contribute to this appreciation:

• Discontinuation: Rolex discontinuing a popular model almost invariably leads to increased demand and value in the secondary market. The 'Hulk' is a prime example.
• Rarity and Demand: Even during its production run, the 'Hulk' was often harder to acquire at retail compared to standard Submariner models. High demand and limited supply fuel its desirability and value.
• Iconic Status: The 'Hulk' has quickly achieved iconic status within the watch world. Its distinctive design and memorable nickname contribute to its enduring appeal.
• Rolex Brand Strength: Rolex's global brand recognition and reputation for quality underpin the value of all its watches, and the 'Hulk' benefits from this brand equity.

For those considering watch collecting as an investment, the 'Submariner Hulk' is often cited as a strong contender. However, as with any investment, due diligence and understanding market fluctuations are essential.

The Allure of Green in Watchmaking: Beyond the 'Hulk'

The 'Submariner Hulk' has undoubtedly played a significant role in popularizing green dials and bezels in the broader watch industry. While green was not entirely novel before the 'Hulk', its resounding success demonstrated the appeal of this color in luxury timepieces. Since its release, many other brands, both within and outside the luxury segment, have embraced green in their watch designs, further cementing green as a fashionable and desirable color in horology.

Beyond the Green: Alternatives and Considerations

While the 'Submariner Hulk' holds a unique position, there are alternatives to consider, both within the Rolex Submariner family and beyond. This section explores some options for those seeking a similar aesthetic or function.

The 'Kermit' and Other Green Submariners: A Lineage of Green

As mentioned earlier, the 'Kermit' (16610LV) was the predecessor to the 'Hulk' and also features a green bezel, albeit with a black dial. It's a more understated green option and often available at a slightly lower price point in the secondary market compared to the 'Hulk'. The newer 126610LV 'Cermit' (or 'Starbucks') represents the current generation of green bezel Submariners, offering updated movement and case proportions. For those who appreciate the green bezel concept but prefer a black dial or a different case size, these alternatives within the Submariner family are worth exploring.

Green Watches from Other Brands: Expanding Horizons

The market now offers a plethora of green watches across various brands and price points. From Omega's Seamaster line to Tudor's Black Bay series, and even brands like Seiko and Oris, green dive watches and sports watches are readily available. Exploring these alternatives can provide a wider range of styles, features, and price points, allowing buyers to find a green watch that perfectly suits their individual preferences and budget.

Owning a 'Hulk': Care, Maintenance, and Authenticity

Acquiring a 'Submariner Hulk' is a significant investment, and proper care and maintenance are crucial to preserve its value and longevity. Furthermore, due to its popularity and high value, authenticity is paramount when purchasing a 'Hulk', especially from the secondary market.

Caring for Your Green Bezel and Oystersteel

While Cerachrom is highly scratch-resistant, it's not indestructible. Avoid exposing the bezel to harsh chemicals or abrasive materials. Regular cleaning with a soft cloth and mild soapy water can help maintain its shine and remove dirt and grime. The Oystersteel case and bracelet are also robust but can benefit from occasional cleaning to remove fingerprints and maintain their luster. Professional servicing by Rolex or an authorized service center is recommended every 5-7 years to ensure the movement remains in optimal condition.

Authenticating a Rolex 'Hulk': Avoiding Counterfeits

The secondary market is rife with counterfeit luxury watches, and the 'Submariner Hulk' is no exception. When purchasing pre-owned, prioritize buying from reputable dealers with a strong track record and authentication expertise. Look for the following indicators of authenticity:

• Serial Number and Reference Number: Verify these numbers against Rolex records if possible.
• Rolex Crown at 6 o'clock on the Crystal: Laser-etched and very subtle, difficult to replicate convincingly.
• Dial Details: Sharp printing, consistent font, and perfectly applied hour markers.
• Bezel Quality: Smooth rotation, precise alignment, and the correct shade of green Cerachrom.
• Bracelet and Clasp: Solid construction, smooth edges, and a properly functioning Glidelock system.
• Movement Examination (if possible): Only experienced watch technicians should attempt this, but the Calibre 3135 has specific characteristics that can be verified.
• Box and Papers: While boxes and papers can also be faked, they can add a layer of reassurance if genuine and matching the watch's serial number.

If in doubt, have the watch authenticated by a Rolex authorized dealer or a reputable independent watch authenticator before finalizing the purchase.

FAQ: Your Burning Questions About the 'Submariner Hulk' Answered

Here are answers to some frequently asked questions about the Rolex 'Submariner Hulk':

Q: What is the official Rolex reference number for the 'Hulk'?

A: The official reference number is 116610LV.

Q: When was the 'Submariner Hulk' discontinued?

A: It was discontinued in 2020.

Q: What is the current market value of a pre-owned 'Submariner Hulk'?

A: Market values fluctuate, but as of late 2023/early 2024, a pre-owned 'Hulk' in good condition can range from approximately $18,000 to $25,000 USD or even higher, depending on condition, box and papers, and market demand. Prices are constantly evolving, so checking with reputable dealers is recommended for the most up-to-date valuations.

Q: Is the 'Submariner Hulk' a good investment?

A: Historically, the 'Hulk' has been a very strong investment, appreciating significantly in value since its discontinuation. However, past performance is not indicative of future results. The luxury watch market can be volatile. It's generally considered a relatively safe and desirable asset within the watch collecting world, but research and understanding market trends are always advised.

Q: What is the difference between the 'Hulk' and the 'Kermit'?

A: The 'Kermit' (16610LV) has a green bezel and a black dial, while the 'Hulk' (116610LV) has both a green bezel and a green dial. The 'Hulk' also features the 'Super Case' and a ceramic bezel, whereas the 'Kermit' has a traditional case and an aluminum bezel.

Q: Is the green color of the 'Hulk' bezel and dial the same shade?

A: While both are green, they can appear slightly different due to the materials and finishes. The Cerachrom bezel has a deeper, more metallic green, while the sunburst dial can appear lighter and more dynamic depending on the light.

Q: Where can I buy a Rolex 'Submariner Hulk'?

A: Since it's discontinued, you can primarily find 'Hulk' models on the pre-owned market from reputable watch dealers, auction houses, and online platforms specializing in luxury watches. Due to high demand, expect to pay a premium over its original retail price.

Conclusion: The Enduring Legacy of the Submariner 'Hulk'

The Rolex 'Submariner Hulk' is more than just a luxury watch; it's a cultural phenomenon, a horological icon, and a testament to Rolex's mastery of design and engineering. Its striking green aesthetic, robust build, and enduring investment value have cemented its place as one of the most desirable and collectible modern Rolex models. While no longer in production, its legacy continues to thrive, inspiring watch enthusiasts and collectors worldwide. The 'Hulk' is a reminder that sometimes, the boldest statements, like a vibrant green dive watch, leave the most lasting impressions. It stands as a green giant in the world of luxury watches, forever etched in horological history.

References and Further Reading

While specific URLs are dynamic, here are authoritative sources and types of resources where you can find further information about the Rolex Submariner 'Hulk' and related topics:

• Official Rolex Website: (www.rolex.com) - For general information about Rolex and the Submariner collection.
• Reputable Watch News Websites and Blogs: (e.g., Hodinkee, Fratello Watches, WatchTime, Revolution Watch) - For articles, reviews, and market analysis of Rolex watches, including the 'Submariner Hulk'.
• Online Watch Forums and Communities: (e.g., Rolex Forums, WatchUSeek) - For discussions and insights from watch collectors and enthusiasts.
• Auction House Archives: (e.g., Christie's, Sotheby's, Phillips) - For past auction results of Rolex 'Submariner Hulk' to understand market trends and values.
• Books on Rolex and Dive Watches: Search for reputable publications on Rolex history and dive watch evolution.