In the world of luxury watches, certain timepieces transcend mere functionality and become icons, symbols of status, and coveted collectibles. Among these horological titans, the 'Hulk' Rolex, officially known as the Rolex Submariner 116610LV, stands out with its bold green aesthetic and enduring appeal. This article delves into the captivating world of the 'Hulk' Rolex, exploring its history, design, investment potential, and why it continues to command such admiration in the watch community and beyond.

What is the 'Hulk' Rolex? Unveiling the Green Submariner 116610LV

The moniker "Hulk Rolex" isn't officially sanctioned by Rolex itself. It's a nickname affectionately bestowed upon the Rolex Submariner reference 116610LV, launched in 2010 to celebrate the 50th anniversary of the iconic Submariner model. The 'LV' in the reference stands for 'Lunette Verte' (French for green bezel), and it was this striking green Cerachrom bezel, coupled with a vibrant green dial, that earned it the superhero-inspired nickname. The association with the Incredible Hulk, Marvel's green-skinned behemoth, was immediate and undeniable, perfectly capturing the watch's bold and powerful presence.

The 'Hulk' Rolex was more than just a color variation. It represented a significant evolution in the Submariner lineage, showcasing Rolex's advancements in materials and design. It was the second Rolex Submariner to feature a green bezel (the first being the 16610LV, nicknamed the 'Kermit'), but the 'Hulk' took the green theme to a whole new level with its matching dial and robust 'Super Case'.

A Legacy of Green: Tracing the History of the 'Hulk' Rolex

To truly understand the 'Hulk' Rolex, we need to appreciate its place within the broader history of the Rolex Submariner. Introduced in 1953, the Submariner was the first watch waterproof to 100 meters (330 feet) and quickly became the benchmark for dive watches. Its robust construction, legibility, and timeless design cemented its status as a tool watch and a style icon. The introduction of color variations, like the green bezel, marked a departure from the traditional black and offered a fresh, modern aesthetic.

The 'Kermit' Submariner (16610LV), released in 2003 for the 50th anniversary of the Submariner, paved the way for the 'Hulk'. While the 'Kermit' featured a black dial and only a green bezel, it demonstrated Rolex's willingness to experiment with color on this classic model. The 'Hulk' took this experimentation further, embracing green fully and solidifying its position as a bolder, more contemporary iteration of the Submariner.

Production of the 'Hulk' Rolex ceased in 2020, replaced by the Submariner 126610LV with a black dial and green bezel (often nicknamed the 'Cermit' or 'Starbucks'). This discontinuation has further fueled the 'Hulk's' desirability and collectibility, transforming it from a sought-after current model to a highly prized discontinued piece.

Design and Features: Deconstructing the 'Hulk' Rolex's Appeal

The 'Hulk' Rolex's allure stems from a combination of distinctive design elements and robust functionality. Let's break down the key features that contribute to its iconic status:

• Green Cerachrom Bezel: The most defining feature is the vibrant green Cerachrom (ceramic) bezel. Cerachrom is incredibly scratch-resistant, fade-proof, and virtually impervious to the elements, ensuring the bezel retains its color and pristine appearance for years to come. The numerals and graduations are molded into the ceramic and then filled with platinum using a PVD process, offering exceptional durability and legibility.
• Green 'Sunburst' Dial: The 'Hulk' boasts a striking green 'sunburst' dial, which plays with light beautifully, shifting in shades from a deep forest green to a brighter, more vibrant hue depending on the angle. This dynamic dial adds depth and visual interest, making it truly captivating.
• 'Super Case': The 116610LV features Rolex's 'Super Case', which is broader and more substantial than previous Submariner cases. This gives the watch a more wrist-presence and a modern, robust feel. The wider lugs and crown guards contribute to its powerful aesthetic.
• Maxi Dial: The 'Hulk' incorporates the 'Maxi Dial' with larger hour markers and hands, filled with Chromalight luminescent material. This ensures exceptional legibility in all lighting conditions, a crucial feature for a dive watch.
• Oyster Bracelet with Glidelock Clasp: The watch is paired with Rolex's iconic Oyster bracelet, known for its robustness and comfort. The Glidelock extension system in the clasp allows for fine adjustments of the bracelet length without tools, ensuring a perfect fit over a wetsuit or for everyday wear.
• Caliber 3135 Movement: Powering the 'Hulk' is Rolex's Caliber 3135, a robust and reliable automatic movement that has been a workhorse for Rolex for decades. It's known for its accuracy, durability, and ease of servicing. It features a Parachrom hairspring for enhanced resistance to shocks and magnetic fields.
• 904L Stainless Steel: Like all Rolex stainless steel watches, the 'Hulk' is crafted from 904L stainless steel. This grade of steel is more corrosion-resistant and harder than the more commonly used 316L stainless steel, contributing to the watch's durability and luxurious feel.

These features combine to create a watch that is not only visually striking but also technically superb, embodying Rolex's commitment to quality, innovation, and performance.

The 'Hulk' Rolex: More Than Just a Watch, an Investment

The 'Hulk' Rolex has become more than just a luxury watch; it's also considered a solid investment piece. Several factors contribute to its strong and consistently appreciating value:

• Discontinuation: The primary driver of the 'Hulk's' surging value is its discontinuation in 2020. Once a model is no longer in production, its scarcity increases, and demand often outstrips supply, driving up prices on the secondary market.
• Iconic Status: The 'Hulk' is not just any discontinued Rolex; it's a highly recognizable and sought-after model with a strong brand identity and a dedicated following. Its distinctive green colorway and 'Hulk' nickname have solidified its place in watch history.
• Rolex Brand Prestige: Rolex, as a brand, enjoys unparalleled prestige and recognition globally. Rolex watches are known for their quality, durability, and timeless design, making them highly desirable assets.
• Limited Production Run: While Rolex production numbers are not publicly disclosed, it's understood that certain models, especially those with unique color variations, are produced in relatively smaller quantities compared to core models. This inherent scarcity contributes to their investment potential.
• Strong Demand: The demand for Rolex watches, particularly sports models like the Submariner, consistently outpaces supply. This strong demand, coupled with the 'Hulk's' discontinuation, creates a perfect storm for price appreciation.

While past performance is not indicative of future results, the 'Hulk' Rolex has consistently demonstrated strong appreciation in value on the pre-owned market. For watch enthusiasts and collectors, owning a 'Hulk' is not just about enjoying a beautiful timepiece; it's also about owning a potentially appreciating asset.

Buying a 'Hulk' Rolex: Navigating the Market

Acquiring a 'Hulk' Rolex in today's market requires patience and strategic navigation. Due to its discontinuation and high demand, finding one at an authorized dealer (AD) is virtually impossible. Your primary options are the pre-owned and grey markets:

• Pre-Owned Market: The pre-owned market, encompassing reputable dealers and online platforms, is the most common avenue for acquiring a 'Hulk' Rolex. Prices will vary depending on condition, completeness of box and papers, and market fluctuations. It's crucial to buy from reputable sources to ensure authenticity and avoid counterfeit watches. Look for dealers with strong reputations, warranties, and return policies.
• Grey Market: The grey market refers to dealers who source watches from various channels outside of the official authorized dealer network. Grey market dealers may have 'Hulk' Rolexes available, often at a premium above the original retail price (and significantly above current pre-owned market prices in some cases). Again, due diligence is essential to ensure legitimacy and fair pricing.

Tips for Buying a 'Hulk' Rolex:

• Do Your Research: Understand the current market prices for 'Hulk' Rolexes in various conditions. Compare prices from different reputable sources.
• Verify Authenticity: Buy from trusted dealers with strong reputations and guarantees of authenticity. If buying privately, consider having the watch authenticated by a Rolex service center or a reputable watch authenticator.
• Inspect Condition Carefully: Assess the watch's condition thoroughly, looking for any scratches, dents, or signs of wear. Ask for detailed photos and videos.
• Check for Box and Papers: While not essential for authenticity, having the original box and papers (warranty card, manuals) can add value and provide peace of mind.
• Consider the Seller's Reputation: Read reviews and check the seller's history and reputation before making a purchase.
• Be Prepared to Pay a Premium: Due to its scarcity and desirability, expect to pay a premium above the original retail price for a 'Hulk' Rolex.

Alternatives to the 'Hulk' Rolex: Exploring Green in Luxury Timepieces

While the 'Hulk' Rolex holds a unique position, there are alternatives for those seeking a green luxury watch, whether due to budget constraints, availability challenges, or simply a desire for a different style. Consider these alternatives:

• Rolex Submariner 'Cermit'/ 'Starbucks' 126610LV: The successor to the 'Hulk', featuring a black dial and green Cerachrom bezel. Offers a similar green aesthetic but with a more traditional dial color.
• Omega Seamaster Diver 300M Green: Omega offers a stunning green variant of their popular Seamaster Diver 300M, featuring a green ceramic bezel and a green ceramic dial. A strong competitor to the Submariner.
• Tudor Black Bay Harrods Edition: A limited edition Tudor Black Bay with a green bezel and green accents, created in collaboration with Harrods department store. Offers a more vintage-inspired aesthetic at a more accessible price point.
• Breitling Superocean Heritage '57 Outerknown: Features a green bezel and a bronze-toned dial, offering a unique and stylish green option from Breitling.
• Grand Seiko Green Dial Models: Grand Seiko offers several models with stunning green dials, showcasing their exceptional finishing and craftsmanship. Explore models within the Heritage and Elegance collections.

These alternatives provide a range of green options across different brands, styles, and price points, allowing you to explore the world of green luxury watches beyond just the 'Hulk' Rolex.

Caring for Your 'Hulk' Rolex: Maintaining its Value and Beauty

Owning a 'Hulk' Rolex is an investment, and proper care is essential to maintain its value and ensure its longevity. Here are some key care tips:

• Regular Cleaning: Clean your 'Hulk' Rolex regularly with a soft cloth and mild soapy water. Rinse thoroughly with clean water and dry carefully. Avoid harsh chemicals or abrasive cleaners.
• Professional Servicing: Rolex recommends a full service every 5-10 years, depending on usage. Professional servicing ensures the movement is cleaned, lubricated, and adjusted, maintaining its accuracy and reliability.
• Avoid Extreme Conditions: While the 'Hulk' is robust, avoid exposing it to extreme temperatures, shocks, or strong magnetic fields.
• Proper Storage: When not wearing your 'Hulk', store it in a safe place, preferably in its original box or a watch case, to protect it from dust, scratches, and accidental damage.
• Insurance: Consider insuring your 'Hulk' Rolex against theft, loss, or damage. A watch-specific insurance policy can provide peace of mind.

By following these care tips, you can ensure your 'Hulk' Rolex remains in excellent condition for years to come, preserving its beauty and value.

Conclusion: The 'Hulk' Rolex - An Icon Forged in Green

The 'Hulk' Rolex, the Submariner 116610LV, is more than just a green watch; it's a horological phenomenon. Its bold design, robust construction, and enduring appeal have cemented its place as an icon in the world of luxury watches. From its striking green Cerachrom bezel and sunburst dial to its robust 'Super Case' and reliable Caliber 3135 movement, every aspect of the 'Hulk' Rolex exudes quality and craftsmanship. Its discontinuation has only amplified its desirability and investment potential, making it a highly sought-after piece for collectors and enthusiasts alike.

Whether you are drawn to its distinctive green aesthetic, its robust dive watch heritage, or its investment value, the 'Hulk' Rolex remains a compelling and captivating timepiece. It's a testament to Rolex's enduring legacy of innovation and design, and a reminder that sometimes, going green can be the boldest and most rewarding choice.

FAQ - Frequently Asked Questions about the 'Hulk' Rolex

Q: What is the official name of the 'Hulk' Rolex?

A: The 'Hulk' Rolex is officially known as the Rolex Submariner 116610LV.

Q: Why is it called the 'Hulk' Rolex?

A: It's nicknamed the 'Hulk' due to its vibrant green Cerachrom bezel and green dial, reminiscent of the Marvel superhero, the Incredible Hulk.

Q: Is the 'Hulk' Rolex still in production?

A: No, the 'Hulk' Rolex (116610LV) was discontinued in 2020.

Q: What is the movement inside the 'Hulk' Rolex?

A: The 'Hulk' Rolex is powered by Rolex's Caliber 3135 automatic movement.

Q: What is the current market value of a 'Hulk' Rolex?

A: Market values fluctuate, but pre-owned 'Hulk' Rolexes typically trade at a significant premium above their original retail price. Prices can range from $20,000 USD upwards depending on condition and market conditions. It's best to check reputable pre-owned watch dealers for current pricing.

Q: Is the 'Hulk' Rolex a good investment?

A: Historically, the 'Hulk' Rolex has shown strong appreciation in value, especially after its discontinuation. However, investment values can fluctuate, and past performance is not a guarantee of future returns. It is generally considered a desirable and collectible watch with good investment potential.

Q: Where can I buy a 'Hulk' Rolex?

A: You are unlikely to find a new 'Hulk' Rolex at authorized dealers. Your best options are reputable pre-owned watch dealers and online platforms specializing in luxury watches. Always ensure authenticity when purchasing pre-owned watches.

Q: What are some alternatives to the 'Hulk' Rolex?

A: Alternatives include the Rolex Submariner 'Cermit' 126610LV, Omega Seamaster Diver 300M Green, Tudor Black Bay Harrods Edition, and other green dial luxury watches from brands like Breitling and Grand Seiko.

Q: How do I care for my 'Hulk' Rolex?

A: Regular cleaning with a soft cloth and mild soapy water, professional servicing every 5-10 years, avoiding extreme conditions, and proper storage are essential for caring for your 'Hulk' Rolex.

References and Sources:

1. Rolex Official Website: https://www.rolex.com
2. Hodinkee - Rolex Submariner Reference 116610LV "Hulk": Example Watch Blog Article (Replace with actual article link if found)
3. Watchfinder & Co. - Rolex Submariner 116610LV Review: Example Watch Retailer Article (Replace with actual article link if found)
4. Chrono24 - Rolex Submariner 116610LV Market Prices: Example Watch Marketplace (Replace with actual marketplace link if found)
5. Bob's Watches - Rolex Hulk Submariner: Example Pre-Owned Dealer Article (Replace with actual article link if found)