What Exactly is the "Hulk Rolex"? Unveiling the Submariner 116610LV

Before we dive deeper, let's clarify what exactly constitutes the "Hulk Rolex". The moniker, while unofficial, is universally recognized within the watch community as referring to the Rolex Submariner Date reference 116610LV. The "LV" designation stands for "Lunette Verte," French for "Green Bezel," and it's this vibrant green Cerachrom bezel, coupled with a matching green dial, that earned it the nickname "Hulk," drawing parallels to the famous Marvel superhero known for his green skin and immense power.

Introduced in 2010 as a successor to the 50th-anniversary Submariner 16610LV "Kermit" (which featured a black dial and green bezel), the Hulk Rolex took the green theme to a whole new level. Unlike its predecessor, the Hulk boasted not only a green bezel but also a captivating green "sunburst" dial, creating a cohesive and instantly recognizable aesthetic. This bolder, more monochromatic approach resonated strongly, setting it apart from the more traditional Submariner models and solidifying its unique identity within the Rolex lineup.

Key Features That Define the Hulk's Might

The Hulk Rolex is more than just a pretty face; it's a robust and technologically advanced timepiece built to Rolex's exacting standards. Let's break down the key features that contribute to its allure and functionality:

The Captivating Green Cerachrom Bezel

The most striking feature of the Hulk Rolex is undoubtedly its green Cerachrom bezel. Cerachrom is Rolex's proprietary ceramic material, renowned for its exceptional hardness, scratch resistance, and color stability. Unlike aluminum bezels, Cerachrom is virtually impervious to fading from UV rays and is incredibly resistant to scratches and corrosion. The 60-minute graduated bezel is crucial for divers to track elapsed time, and its unidirectional rotation ensures safety by only allowing accidental bumps to shorten the dive time, not lengthen it. The numerals and graduations on the bezel are coated with platinum via a PVD process, adding a touch of luxury and enhancing legibility.

The Sunburst Green Dial: A Symphony of Light

Complementing the bezel is the Hulk Rolex's "sunburst" green dial. This dial finish creates a dynamic play of light, shifting from deep, rich greens to brighter, more vibrant hues depending on the angle of light. This sunburst effect adds depth and visual interest, making the dial truly captivating. Applied white gold hour markers, filled with Rolex's Chromalight luminescent material, provide exceptional legibility in low-light conditions. The iconic Mercedes hands, also in white gold and filled with Chromalight, further enhance the watch's readability and classic Submariner DNA.

The Robust Oyster Case and Bracelet

The Hulk Rolex features Rolex's signature Oyster case, crafted from 904L Oystersteel – a superalloy known for its exceptional resistance to corrosion and its ability to maintain a beautiful polish. The 40mm case size is considered versatile and comfortable on a wide range of wrist sizes. The Oyster case is waterproof to 300 meters (1000 feet), a testament to its robust construction and suitability for professional diving. The watch is paired with the iconic Oyster bracelet, also in 904L Oystersteel. The bracelet features solid links and the highly practical Oysterlock safety clasp, preventing accidental opening. The Glidelock extension system, integrated into the clasp, allows for fine adjustments of the bracelet length without tools, ensuring a perfect fit even over a wetsuit.

The Caliber 3135: The Heart of Reliability

Powering the Hulk Rolex is Rolex's caliber 3135, a self-winding mechanical movement renowned for its reliability, precision, and longevity. This movement, entirely developed and manufactured by Rolex, is a certified Swiss chronometer (COSC), guaranteeing exceptional accuracy. It features a Parachrom hairspring, offering greater resistance to shocks and temperature variations, enhancing the movement's robustness. The caliber 3135 provides a power reserve of approximately 48 hours.

Why the "Hulk" Became a Horological Icon

The Hulk Rolex's popularity extends far beyond its technical specifications. Several factors contributed to its rise to iconic status:

Distinctive Aesthetics and Bold Color

In a world dominated by black and blue dive watches, the Hulk Rolex's vibrant green stood out immediately. It was a bold and confident statement, appealing to those seeking a watch that was both luxurious and expressive. The monochromatic green theme, executed flawlessly by Rolex, created a visually stunning and instantly recognizable timepiece.

The Submariner Legacy

The Hulk Rolex is, at its core, a Submariner – a watch with an unparalleled heritage in diving and exploration. The Submariner is arguably the most iconic dive watch ever created, and the Hulk benefited from this established reputation for robustness, reliability, and timeless design. Owning a Hulk is not just owning a green watch; it's owning a piece of horological history.

Discontinuation and Scarcity: Fueling Demand

In September 2020, Rolex officially discontinued the Submariner 116610LV, replacing it with the 126610LV, nicknamed the "Cermit" or "Starbucks" due to its black dial and green bezel (resembling the original "Kermit" but with updated features). This discontinuation instantly transformed the Hulk Rolex into a collector's item. The sudden scarcity, coupled with its existing popularity, drove prices up significantly in the secondary market, further solidifying its desirability and investment potential.

Cultural Impact and Celebrity Endorsements (Unofficial)

While Rolex doesn't officially endorse celebrities, the Hulk Rolex has been spotted on the wrists of numerous prominent figures, athletes, and influencers. This organic visibility in popular culture further amplified its desirability and cemented its status as a "must-have" luxury item. Social media also played a significant role, with countless images and videos of the Hulk circulating online, creating a constant buzz and reinforcing its visual appeal.

Investing in a Hulk Rolex: A Green Light for Your Portfolio?

The Hulk Rolex has not only captured hearts but also proven to be a remarkably strong investment. Since its discontinuation, pre-owned prices have surged, making it one of the most sought-after and appreciating modern Rolex sports watches. Here's what you need to consider if you're thinking about investing in a Hulk Rolex:

Market Performance and Appreciation

Historically, the Hulk Rolex has shown consistent price appreciation. Pre-discontinuation, it was already a desirable model, but the announcement of its retirement sent prices soaring. While the luxury watch market can fluctuate, the Hulk has consistently demonstrated strong resale value and continues to be a hot commodity on the grey market. Analyzing historical price charts from reputable watch marketplaces will reveal a clear upward trend, making it an attractive alternative investment for some.

Factors Influencing Value

Several factors influence the value of a pre-owned Hulk Rolex:

• Condition: Watches in mint or near-mint condition, with minimal signs of wear, command the highest prices. Scratches, dents, and damage will negatively impact value.
• Box and Papers: Having the original Rolex box, warranty card (papers), and booklets significantly increases value. A "full set" is always more desirable to collectors.
• Age and Production Year: While all Hulk Rolex models are desirable, slight variations in production years or minor dial nuances (though minimal in this reference) might subtly affect collector preference.
• Market Trends: General market conditions, economic factors, and overall demand for Rolex sports watches will influence prices. Keep an eye on reputable watch news sources and market reports.

Where to Buy and Sell a Hulk Rolex

Due to its discontinuation, you won't find a new Hulk Rolex at authorized dealers (ADs). Your options are the pre-owned or "grey" market:

• Reputable Grey Market Dealers: Established grey market dealers specializing in luxury watches are a common source. Do thorough research, check reviews, and ensure they offer authentication and warranties. Examples include Chrono24, Bob's Watches, and Watchfinder & Co. (Always conduct your own due diligence).
• Auction Houses: Major auction houses like Christie's, Sotheby's, and Phillips regularly feature high-end watches, including Rolex sports models. Auctions can be a source for rare or exceptional examples, but buyer premiums and competition can be factors.
• Private Sales and Watch Forums: Private sales can sometimes offer better deals, but require even more caution and due diligence regarding authentication and seller reputation. Reputable online watch forums can be a platform for connecting with sellers but proceed with caution and use escrow services if possible.

Risks and Considerations

Investing in any luxury item carries risks:

• Market Fluctuations: While the Hulk Rolex has performed well, watch market values can fluctuate. There's no guarantee of continued appreciation.
• Authenticity: The high value of Rolex watches makes them targets for counterfeiting. Thorough authentication is crucial. Buy from reputable sources and consider professional authentication services.
• Liquidity: While generally liquid, selling a luxury watch might take time compared to selling stocks or bonds. Factor in potential selling time when considering liquidity.

Caring for Your Hulk Rolex: Preserving the Green Giant

To maintain the value and beauty of your Hulk Rolex, proper care and maintenance are essential:

Regular Cleaning

Clean your watch regularly with a soft, damp cloth and mild soapy water. Rinse thoroughly with clean water and dry with a soft cloth. Avoid harsh chemicals or abrasive cleaners. For the bracelet, you can use a soft brush to gently clean between the links.

Professional Servicing

Rolex recommends servicing your watch every 5-10 years, depending on usage. Professional servicing by Rolex or a certified Rolex watchmaker ensures the movement is properly cleaned, lubricated, and adjusted, maintaining its accuracy and longevity. While servicing can be costly, it's a necessary investment to preserve the watch's value and performance.

Storage

When not wearing your Hulk Rolex, store it in a safe, dry place, ideally in its original box or a watch box. Avoid extreme temperatures, humidity, and direct sunlight. Consider using a watch winder if you want to keep the movement running, although it's not strictly necessary.

Handling with Care

While the Hulk Rolex is robust, it's still a precision instrument. Avoid subjecting it to hard shocks, extreme temperatures, or strong magnetic fields. Be mindful of activities that could scratch the bezel or case.

Alternatives to the Hulk Rolex: Exploring the Green Spectrum

If you're drawn to the green aesthetic but the Hulk Rolex is out of reach or not quite your style, consider these alternatives:

• Rolex Submariner 126610LV "Cermit/Starbucks": The successor to the Hulk, featuring a black dial and green Cerachrom bezel. Offers a similar green aesthetic but with a different dial color profile.
• Rolex Yacht-Master 126622 with Slate Dial and Green Hand: While not entirely green, the Yacht-Master with a slate dial features a striking green seconds hand, offering a subtle touch of green in a more dressy sports watch.
• Other Green Dial Watches: Numerous brands offer green dial watches in various styles and price ranges, including Omega, Tudor, Breitling, and more. Explore options from brands like Tudor Black Bay Harrods Edition or Omega Seamaster Aqua Terra Green.

Conclusion: The Enduring Legacy of the Green Giant

The Hulk Rolex, or Rolex Submariner 116610LV, is more than just a watch; it's a cultural phenomenon. Its bold green aesthetic, combined with the legendary Submariner lineage and Rolex's unwavering quality, created a timepiece that captured the imagination of watch enthusiasts worldwide. Its discontinuation only amplified its desirability, transforming it into a highly sought-after collector's item and a potentially strong investment. Whether you're drawn to its striking looks, its robust functionality, or its investment potential, the Hulk Rolex remains a green giant in the world of horology, an enduring symbol of luxury, innovation, and timeless style. Its legacy will undoubtedly continue to grow, making it a watch that will be admired and coveted for generations to come.

Frequently Asked Questions (FAQ) about the Hulk Rolex

What is the official name of the "Hulk Rolex"?

The official name is Rolex Submariner Date 116610LV.

Why is it called the "Hulk Rolex"?

It's nicknamed "Hulk" due to its vibrant green Cerachrom bezel and green dial, reminiscent of the Marvel superhero Hulk.

Is the Hulk Rolex still in production?

No, the Rolex Submariner 116610LV ("Hulk") was discontinued in September 2020 and replaced by the 126610LV ("Cermit" or "Starbucks").

What was the original retail price of the Hulk Rolex?

The retail price varied slightly over its production run but was approximately in the range of $8,500 - $9,500 USD at the time of discontinuation. However, it was often difficult to purchase at retail from authorized dealers.

How much does a Hulk Rolex cost now?

Pre-owned prices for the Hulk Rolex vary depending on condition, box and papers, and market conditions. As of late 2023/early 2024, expect to pay significantly above the original retail price, often ranging from $20,000 to $30,000 USD or more on the grey market. Prices can fluctuate.

Is the Hulk Rolex a good investment?

Historically, the Hulk Rolex has shown strong price appreciation, particularly after its discontinuation. However, like any investment, there are risks. Watch market values can fluctuate, and authenticity is crucial. It's generally considered a desirable and collectible watch with good investment potential, but do your own research and consider consulting with financial advisors if making investment decisions.

Where can I buy a Hulk Rolex?

You can purchase a pre-owned Hulk Rolex from reputable grey market dealers, auction houses, and sometimes through private sales. Exercise caution and ensure authenticity when buying pre-owned luxury watches.

What are some alternatives to the Hulk Rolex?

Alternatives include the Rolex Submariner 126610LV "Cermit/Starbucks," Rolex Yacht-Master 126622 with green hand, and green dial watches from other luxury brands like Omega, Tudor, and Breitling.

References and Further Reading

• Rolex Submariner Official Website (Current Model - 126610LV) - While the Hulk is discontinued, the current model page provides context on the Submariner line.
• Hodinkee: The Rolex Submariner "Hulk" 116610LV Has Been Discontinued - News article on the discontinuation of the Hulk.
• Chrono24: Rolex Submariner 116610LV Listings - Example of grey market listings for price reference (use with caution and for informational purposes).
• Bob's Watches: Rolex Submariner 116610LV Hulk Information - Grey market dealer with information and historical pricing (use with caution and for informational purposes).
• Watchfinder: Rolex Submariner 116610LV Listings - Another example of grey market listings for price reference (use with caution and for informational purposes).

Disclaimer: Prices and market information in this article are for general informational purposes only and are subject to change. Always conduct thorough research and due diligence before making any purchase or investment decisions regarding luxury watches. Consult with financial professionals for investment advice.