For watch enthusiasts and collectors worldwide, the term "Rolex Blue and Red Submariner" immediately conjures an image of horological excellence and iconic design. While technically not a Submariner, this beloved nickname, often referred to as the "Pepsi" bezel, actually points to the Rolex GMT-Master and GMT-Master II models. These timepieces, distinguished by their striking bi-color bezel in vibrant blue and red, have transcended mere functionality to become symbols of adventure, prestige, and enduring style. This comprehensive article delves into the captivating world of the Rolex "Pepsi" bezel, exploring its history, evolution, models, collectibility, and why it remains one of the most sought-after Rolex watches today.
The Genesis of the "Pepsi" Bezel: More Than Just Colors
The story of the blue and red bezel begins in the mid-1950s, during the dawn of intercontinental jet travel. Pan American Airways (Pan Am) sought a robust and reliable timepiece for their pilots navigating across multiple time zones. Rolex responded by developing the GMT-Master in 1955, Ref. 6542. This groundbreaking watch featured a fourth hand that completed a 24-hour rotation and a rotating 24-hour bezel, allowing pilots to simultaneously track two time zones.
A Nod to Pan Am and the Jet Age
While the exact reason for the blue and red color scheme remains debated, the most plausible explanation is practicality and visual distinction. The contrasting colors clearly delineated day (blue) and night (red) hours on the 24-hour bezel, enhancing readability in various lighting conditions. This functional design quickly became an aesthetic signature, inextricably linked with the spirit of global exploration and the burgeoning jet age. It's worth noting that while the "Pepsi" nickname emerged later, the color combination resonated with the iconic Pepsi-Cola logo, further solidifying its catchy moniker in popular culture.
Evolution of Materials and Design
Over the decades, the "Pepsi" bezel has undergone several material and design evolutions, each contributing to the watch's enduring appeal and collectibility:
- Bakelite (Ref. 6542): The original GMT-Master featured a Bakelite bezel insert, a type of early plastic. While visually striking, Bakelite proved fragile and prone to cracking, leading Rolex to replace it relatively quickly. These early Bakelite bezel models are incredibly rare and highly prized by collectors.
- Aluminum (Various References): Aluminum became the standard material for "Pepsi" bezels for many years, appearing on references like the 1675, 16750, and 16710. Aluminum offered improved durability compared to Bakelite and allowed for vibrant color anodization. The aluminum "Pepsi" bezel developed a desirable patina over time, adding character to vintage models.
- Cerachrom (Ref. 116719 BLRO & 126710 BLRO): In 2005, Rolex introduced Cerachrom, their proprietary ceramic material, for bezels. The initial Cerachrom "Pepsi" bezel (Ref. 116719 BLRO) was crafted from white gold, a significant leap in luxury and scratch resistance. Later, in 2018, Rolex unveiled the Cerachrom "Pepsi" bezel in Oystersteel (Ref. 126710 BLRO), bringing this iconic design to a more accessible price point. Cerachrom bezels are virtually scratchproof, fade-resistant, and boast a deep, lustrous color, ensuring longevity and enduring beauty.
Decoding the "Pepsi" Rolex: Models and Generations
Understanding the different Rolex models that feature the "Pepsi" bezel is crucial for both enthusiasts and prospective buyers. Here's a breakdown of key references:
Vintage Treasures: The Rolex GMT-Master 1675 and 16710
For vintage Rolex aficionados, the GMT-Master references 1675 and 16710 hold immense appeal.
- Rolex GMT-Master 1675 (Produced 1959-1980): A quintessential vintage "Pepsi" Rolex, the 1675 embodies the classic GMT-Master design. It features a matte dial, plexiglass crystal, and an aluminum "Pepsi" bezel that often develops beautiful fading and patina over time. Variations in dial fonts, hand designs, and bezel inserts make the 1675 a rich area for collecting.
- Rolex GMT-Master II 16710 (Produced 1989-2007): The 16710 represents a more modern iteration of the aluminum "Pepsi" bezel. It features a sapphire crystal, a thinner case profile compared to the 1675, and the caliber 3185 (later 3186) movement, which allows for independent setting of the hour hand – a true GMT-Master II functionality. The 16710 bridges the gap between vintage charm and modern reliability, making it a popular choice for daily wear and collecting.
The Modern Marvel: The Rolex GMT-Master II 126710 BLRO
The current Rolex GMT-Master II 126710 BLRO is the pinnacle of modern "Pepsi" bezel design. Introduced in 2018, it marks the return of the Oystersteel "Pepsi" bezel after a hiatus, and it's equipped with cutting-edge technology and materials:
- Cerachrom Bezel: The scratch-resistant and fade-proof Cerachrom bezel in blue and red is a standout feature, offering exceptional durability and vibrant color retention.
- Jubilee Bracelet: Initially released exclusively on the Jubilee bracelet, the 126710 BLRO later became available on the Oyster bracelet as well, providing versatility in style and comfort.
- Caliber 3285 Movement: Powered by the in-house caliber 3285 movement, the 126710 BLRO boasts enhanced performance, precision, and a 70-hour power reserve.
- Updated Case and Dial: The case and dial have been refined with modern proportions and legibility in mind, while retaining the classic GMT-Master aesthetic.
Why the "Pepsi" Bezel Captivates: A Blend of Aesthetics and Functionality
The enduring appeal of the Rolex "Pepsi" bezel stems from a potent combination of factors that resonate with watch lovers and beyond:
The Timeless Design and Visual Appeal
The blue and red color combination is undeniably striking and instantly recognizable. It’s a bold yet balanced palette that exudes both sportiness and sophistication. The "Pepsi" bezel stands out in a sea of monochrome watches, injecting personality and vibrancy onto the wrist. Its timeless design has proven resistant to fleeting trends, remaining fashionable and desirable across generations.
The Practicality of the GMT Function
Beyond aesthetics, the GMT function itself is inherently practical in our increasingly globalized world. The ability to track multiple time zones is useful not just for pilots and travelers, but also for anyone conducting business or staying connected with loved ones across different regions. The rotating 24-hour bezel and GMT hand offer a quick and intuitive way to read a second time zone, adding a layer of functionality to the watch.
Iconic Status and Collectibility
The Rolex "Pepsi" bezel has achieved iconic status within the watch world and beyond. It represents a significant chapter in Rolex's history and embodies the brand's spirit of innovation and adventure. This iconic status translates into strong collectibility, with vintage and modern "Pepsi" bezel Rolex watches holding their value exceptionally well and often appreciating over time. Owning a "Pepsi" Rolex is not just owning a watch; it's owning a piece of horological history and a symbol of enduring style.
Navigating the Market: Buying a Rolex "Pepsi" Bezel
Acquiring a Rolex "Pepsi" bezel watch, whether vintage or modern, requires careful consideration and market awareness:
Authorized Dealers vs. Grey Market
Purchasing a new Rolex GMT-Master II 126710 BLRO from an authorized dealer (AD) is the ideal route for authenticity and warranty purposes. However, due to high demand, waitlists for popular models like the "Pepsi" can be extensive, often stretching months or even years. The grey market offers readily available watches, but typically at a premium above retail price. Weigh the pros and cons of convenience and price when deciding between AD and grey market options.
Vintage vs. Modern: Considerations for Buyers
Choosing between a vintage and modern "Pepsi" Rolex depends on individual preferences and priorities:
- Vintage (e.g., 1675, 16710): Offers historical charm, unique patina, and potentially a more accessible price point compared to the current model (although prices for desirable vintage pieces are also rising). Consider potential maintenance needs and the absence of modern features like Cerachrom bezels and extended power reserves.
- Modern (126710 BLRO): Provides cutting-edge technology, superior durability with the Cerachrom bezel, and a full manufacturer's warranty. Expect to pay a premium, especially on the grey market, and potentially face waitlists at ADs.
Spotting Authenticity: Protecting Your Investment
Due to the popularity and value of Rolex "Pepsi" bezel watches, counterfeits exist. When purchasing pre-owned, especially vintage models, authenticity is paramount.
- Buy from Reputable Sources: Deal with trusted dealers, established grey market platforms, or auction houses with a proven track record.
- Thorough Inspection: Examine the watch closely. Check for hallmarks of genuine Rolex craftsmanship, including crisp engravings, precise finishing, and correct movement functionality.
- Professional Authentication: Consider having the watch authenticated by a reputable watch expert or service center before finalizing a purchase, particularly for high-value vintage models.
Caring for Your Rolex "Pepsi" Bezel
Proper care will ensure your Rolex "Pepsi" bezel watch remains in excellent condition and retains its value for years to come:
Regular Cleaning and Maintenance
Clean your Rolex regularly with a soft cloth and mild soapy water to remove dirt and grime. Avoid harsh chemicals or abrasive cleaners. Rinse thoroughly with fresh water and dry with a soft cloth. For models with aluminum bezels, be mindful of potential scratches and avoid excessive rubbing. Cerachrom bezels are more scratch-resistant but still benefit from regular cleaning.
Professional Servicing
Rolex recommends servicing your watch every 5-10 years, depending on usage. Professional servicing ensures the movement is properly lubricated, cleaned, and adjusted, maintaining optimal performance and longevity. Rolex service centers or authorized service providers are recommended for servicing to ensure proper care and maintain warranty (for modern models).
Conclusion: The Enduring Legacy of the Rolex Blue and Red Bezel
The Rolex "Pepsi" bezel, though technically associated with the GMT-Master and GMT-Master II, has become an instantly recognizable and universally admired symbol of horological excellence. Its captivating blue and red color scheme, intertwined with the rich history of aviation and global exploration, continues to enchant watch enthusiasts worldwide. Whether you are drawn to the vintage charm of a 1675, the modern robustness of a 126710 BLRO, or the collectibility of any "Pepsi" Rolex in between, owning one of these iconic timepieces is an experience that transcends mere timekeeping. It's an embrace of history, design, and enduring style – a true testament to the legacy of Rolex.
Frequently Asked Questions (FAQ)
Why is the Rolex Blue and Red Bezel called "Pepsi"?
The nickname "Pepsi" bezel emerged due to the resemblance of the blue and red color combination to the iconic colors of the Pepsi-Cola logo. While Rolex never officially endorsed the nickname, it has become widely adopted and recognized within the watch community and beyond.
What is the difference between a Rolex GMT-Master and a Submariner?
While both are iconic Rolex sports watches, they serve different primary functions. The GMT-Master is designed for pilots and travelers, featuring a GMT function to track multiple time zones. The Submariner is a dive watch, engineered for underwater exploration with a focus on water resistance and a unidirectional rotating bezel for timing dives. Although some may loosely refer to the GMT-Master "Pepsi" as a "Submariner" due to its sporty look, they are distinct models.
Is a Rolex "Pepsi" Bezel watch a good investment?
Rolex watches, in general, tend to hold their value well, and the "Pepsi" bezel models, particularly vintage and current GMT-Master II references, are highly sought after and often appreciate in value. However, like any investment, watch values can fluctuate. Factors like model, condition, and market demand influence investment potential. It's best to view watch collecting as a passion first, with potential investment appreciation as a secondary benefit.
How much does a Rolex "Pepsi" Bezel watch cost?
The price of a Rolex "Pepsi" bezel watch varies significantly depending on the model (vintage or modern), condition, and market conditions. Retail price for a new Rolex GMT-Master II 126710 BLRO is around [Insert Current Retail Price - Check Rolex Official Website for current pricing]. However, due to high demand, expect to pay a premium on the grey market. Vintage models can range from several thousand to tens of thousands of dollars, depending on reference, condition, and rarity.
How do I care for my Rolex "Pepsi" Bezel?
Care for your Rolex "Pepsi" bezel by cleaning it regularly with a soft cloth and mild soapy water. Avoid harsh chemicals and abrasive cleaners. For aluminum bezels, be gentle to prevent scratches. Cerachrom bezels are more durable but still benefit from regular cleaning. Schedule professional servicing every 5-10 years to maintain the movement's health.
