The 'Hulk Rolex' is the affectionate nickname given to the Rolex Submariner Date reference 116610LV. Launched in 2010, it was introduced as a successor to the 50th-anniversary Submariner, the 16610LV 'Kermit' (which featured a black dial and green aluminum bezel). The 116610LV took the green theme to a whole new level, boasting not only a green bezel but also a striking green 'Maxi' dial. This bold departure from traditional Submariner aesthetics is what ultimately earned it the 'Hulk' moniker and set it apart from its predecessors.

The Hulk Rolex enjoyed a production run of approximately ten years, from its launch in 2010 until its discontinuation in 2020. This relatively short production span, especially compared to other Submariner references, has contributed significantly to its desirability and collectibility in the secondary market. Rolex officially discontinued the 116610LV in September 2020, replacing it with the Submariner 126610LV, often nicknamed the 'Starbucks' or 'Cermit' (Ceramic Kermit), which features a black dial and green Cerachrom bezel, echoing the original 'Kermit' but with a ceramic bezel and updated case dimensions.

The discontinuation of the Hulk Rolex sent ripples through the watch collecting community. Almost immediately, prices on the secondary market began to climb, reflecting the increased scarcity and heightened demand for this now-iconic green Submariner. The Hulk’s relatively brief tenure and its bold, distinctive aesthetics have cemented its status as a modern classic, making it even more sought after by collectors.

The Hulk Rolex’s popularity stems from several factors. Firstly, its striking green color scheme is undeniably eye-catching. In a world often dominated by black and blue dial sports watches, the Hulk stands out as a bold and unconventional choice. It’s a watch that makes a statement, projecting confidence and individuality. This vibrant aesthetic resonates with those who appreciate a watch that is both luxurious and expressive.

As mentioned earlier, the Hulk's relatively short production run and subsequent discontinuation have significantly boosted its collectibility. Scarcity is a major driver in the luxury watch market, and the Hulk Rolex now benefits from this scarcity. Collectors actively seek out discontinued models, especially those with unique and desirable features, and the Hulk ticks all those boxes.

The Hulk Rolex has proven to be a strong investment piece. Since its discontinuation, prices on the secondary market have consistently risen, often exceeding its original retail price by a significant margin. This appreciation in value is driven by the factors mentioned above – desirability, scarcity, and the Rolex brand's inherent prestige and reputation for holding value. While past performance is not indicative of future results, the Hulk Rolex is widely considered a sound investment in the luxury watch world. However, it is crucial to remember that watch collecting should primarily be driven by passion and enjoyment, with investment potential being a secondary consideration.

Ultimately, the Hulk Rolex benefits from being a Rolex. The brand is synonymous with quality, reliability, and prestige. Owning a Rolex is a statement in itself, and owning a Hulk Rolex amplifies that statement with its unique and bold design. The Submariner line, in particular, is iconic within the Rolex portfolio and the broader watch industry, further enhancing the Hulk's desirability.

It's important to note that the Hulk Rolex 116610LV is no longer available for purchase at authorized Rolex dealers (ADs). Production ceased in 2020, meaning the only avenue for acquiring one is through the secondary market.

The secondary market for luxury watches can be complex, and purchasing a Hulk Rolex requires careful consideration. Here are key points to keep in mind:

Owning a Hulk Rolex is an investment, and proper care is essential to maintain its condition and value. Here are some key maintenance tips:

While the Hulk Rolex holds a unique place, Rolex has offered other green-themed watches throughout its history. If you appreciate the green aesthetic but are considering alternatives, here are a few notable options:

Exploring these alternatives can provide different price points, styles, and features within the green Rolex spectrum.

The Hulk Rolex 116610LV is more than just a green watch; it's a symbol of bold design, modern Rolex innovation, and enduring collectibility. Its striking aesthetics, robust construction, and relatively short production run have combined to create a timepiece that resonates deeply with watch enthusiasts and collectors worldwide. While no longer in production, its legacy as a modern icon is firmly established, and its value and desirability continue to grow.

For those fortunate enough to own a Hulk Rolex, it's a watch to be cherished, admired, and worn with pride. For those still seeking this green grail, the hunt on the secondary market is part of the allure. The Hulk Rolex stands as a testament to Rolex's ability to push boundaries while maintaining its core principles of quality and precision, solidifying its place as a true legend in the horological world. The green giant roars on, captivating generations of watch lovers.