For watch enthusiasts and collectors worldwide, the Rolex Submariner Hulk, officially known as the Submariner 116610LV, remains a highly sought-after timepiece. While no longer in production, the term "new Rolex Submariner Hulk" persists in searches, reflecting the enduring fascination and ongoing market for this vibrant green variant of the legendary Submariner. This comprehensive guide dives deep into the world of the Hulk, exploring its history, distinctive features, market value, and why it continues to captivate watch lovers even in its discontinued status.

Unpacking the Legend: What is the Rolex Submariner Hulk?

The Rolex Submariner Hulk, model reference 116610LV, was introduced in 2010 as a celebratory model marking the 50th anniversary of the Rolex Submariner Date. It quickly earned its "Hulk" nickname due to its striking and bold aesthetics – a departure from the more traditional Submariner colorways. Unlike its predecessor, the "Kermit" (16610LV) which featured a black dial and green bezel, the Hulk boasted a vibrant green dial, a matching green Cerachrom bezel, and the robust "Super Case" (also known as the "Maxi Case").

The Hulk's Distinctive Features: A Dive into Design

The Rolex Submariner Hulk is instantly recognizable thanks to several key design elements that set it apart:

  • Vibrant Green "Sunburst" Dial: This is perhaps the most defining feature of the Hulk. The green dial is not just a flat color; it boasts a sunburst finish that catches and plays with light, creating a dynamic and eye-catching effect. This green hue, officially referred to by Rolex as "Vert," is richer and more saturated than the shade used on the Kermit bezel.
  • Green Cerachrom Bezel: Rolex's proprietary ceramic material, Cerachrom, is used for the bezel insert. This material is virtually scratch-proof, fade-proof, and highly resistant to corrosion. The green color is deeply embedded within the ceramic, ensuring its longevity and vibrancy. The bezel is unidirectional and features crisp, engraved numerals filled with platinum.
  • "Super Case" or "Maxi Case": The Hulk features the "Super Case," which is characterized by broader lugs and crown guards compared to previous Submariner models. This gives the watch a more substantial and modern wrist presence, although the lug-to-lug distance remains similar to earlier models, ensuring comfortable wear for a variety of wrist sizes.
  • Oyster Bracelet with Glidelock Clasp: The Hulk comes on Rolex's robust Oyster bracelet, crafted from 904L stainless steel ("Oystersteel" as Rolex calls it). It features solid end links and a solid clasp. Crucially, it is equipped with the Glidelock extension system, allowing for fine adjustments of up to 20mm in 2mm increments, providing exceptional comfort and the ability to wear the watch over a wetsuit.
  • Chromalight Display: The hands and hour markers are filled with Rolex's Chromalight luminous material, emitting a long-lasting blue glow in low-light conditions, enhancing legibility in dark environments – a crucial feature for a dive watch.
  • Cyclops Lens over Date Window: A signature Rolex feature, the Cyclops lens at 3 o'clock magnifies the date display for enhanced readability.

Technical Specifications: Under the Hood of the 116610LV

Beyond its aesthetics, the Rolex Submariner Hulk is a high-performance tool watch built to withstand demanding conditions. Key technical specifications include:

  • Movement: Rolex Caliber 3135. This in-house, self-winding mechanical movement is a workhorse renowned for its reliability and precision. It features a Parachrom hairspring for enhanced resistance to shocks and temperature variations and is COSC certified as a Superlative Chronometer, guaranteeing exceptional accuracy.
  • Water Resistance: 300 meters (1,000 feet). True to its Submariner lineage, the Hulk is a professional dive watch capable of withstanding significant underwater pressure.
  • Case Material: 904L Stainless Steel (Oystersteel). Rolex uses this superior grade of stainless steel for its exceptional corrosion resistance, durability, and polished finish.
  • Crystal: Scratch-resistant sapphire crystal. Provides excellent clarity and protection for the dial.
  • Power Reserve: Approximately 48 hours.
  • Diameter: 40mm (nominal, the "Super Case" wears slightly larger).

Why "New" Still Matters: The Hulk in Today's Watch World

While the Rolex Submariner 116610LV "Hulk" was discontinued in 2020 and replaced by the 126610LV "Starbucks" or "Cermit," the term "new Rolex Submariner Hulk" remains relevant for several reasons:

Discontinuation and Rarity: The Shift in Status

The discontinuation of the Hulk immediately propelled it into the realm of collector's items. No longer produced, the supply of new, unworn Hulk models dried up, increasing demand and driving prices up in the secondary market. For many, owning a "new" or "like-new" Hulk represents acquiring a piece of Rolex history – a significant and visually striking iteration of the iconic Submariner.

The Secondary Market Boom: Hulk as an Investment Piece

The Rolex Hulk has experienced significant price appreciation in the pre-owned and grey markets. Its discontinuation, combined with its inherent desirability and Rolex's brand prestige, has made it a popular investment piece. "New" or unworn examples, especially those with complete boxes and papers, command substantial premiums over their original retail price. The term "new" in this context often refers to watches in pristine, unworn condition, even if they are technically pre-owned as they are no longer available from authorized dealers.

Comparing the Hulk to its Successors and Predecessors

Understanding the Hulk's place in the Submariner lineage is crucial. It bridges the gap between the classic aesthetics of the Kermit and the contemporary design of the "Starbucks" (126610LV). Here's a brief comparison:

  • Rolex Kermit (16610LV): The Hulk's predecessor, also a 50th-anniversary model, featured a black dial and green aluminum bezel. It had a more traditional case and bracelet compared to the Hulk. While also collectible, the Hulk's bolder design and ceramic bezel generally make it more desirable and valuable.
  • Rolex "Starbucks" or "Cermit" (126610LV): The Hulk's successor features a black dial and green Cerachrom bezel, echoing the Kermit's color scheme but with a ceramic bezel and updated proportions. It boasts a slightly larger 41mm case and the newer Caliber 3235 movement. While the Starbucks is currently in production, the Hulk's all-green aesthetic and historical significance continue to set it apart.

Who is the Rolex Submariner Hulk For?

The Rolex Submariner Hulk appeals to a diverse range of watch enthusiasts:

  • Collectors: Its limited production run and historical significance make it a must-have for Rolex collectors, particularly those focused on Submariner models or anniversary editions.
  • Enthusiasts Seeking a Statement Piece: The bold green colorway makes the Hulk a watch that stands out. It's for those who want a Submariner that is less traditional and more expressive of their personality.
  • Investors: Due to its proven price appreciation and strong market demand, the Hulk remains an attractive investment for those looking to diversify their portfolio with tangible assets.
  • Those Appreciating Modern Rolex Design: The "Super Case," Cerachrom bezel, and sunburst dial represent a modern evolution of the Submariner design language, appealing to those who appreciate contemporary watchmaking.

Finding a Rolex Submariner Hulk: Navigating the Market

Since the Hulk is discontinued, acquiring one requires navigating the secondary market. Here's what to consider:

  • Trusted Grey Market Dealers: Reputable grey market dealers specializing in luxury watches are a primary source. Do thorough research and choose dealers with strong reputations and guarantees of authenticity.
  • Pre-Owned Watch Retailers: Established pre-owned watch retailers can offer Hulks, often with warranties and authentication services.
  • Online Marketplaces and Forums: Platforms like Chrono24, eBay (with careful vetting of sellers), and reputable watch forums can be sources, but exercise extreme caution and prioritize seller reputation and authentication.
  • Auctions: Major watch auction houses like Christie's and Sotheby's occasionally feature Hulks, offering a potentially transparent but competitive buying environment.

Key Considerations When Buying a Pre-Owned Hulk:

  • Condition: Assess the condition carefully. Look for scratches, dents, or signs of wear. "New" or "like-new" condition commands the highest premiums.
  • Box and Papers: Original box, papers (warranty card), and accessories significantly increase value and authenticity.
  • Authentication: Crucially, ensure the watch is authentic. Purchase from reputable sources and consider professional authentication services if in doubt.
  • Price Research: Research current market prices extensively to ensure you are paying a fair price. Prices fluctuate based on condition, completeness, and market trends.

Caring for Your Green Giant: Maintenance and Longevity

To ensure your Rolex Submariner Hulk remains in excellent condition and retains its value, proper care is essential:

  • Regular Cleaning: Clean your watch regularly with a soft cloth and mild soapy water. Rinse thoroughly and dry gently.
  • Professional Servicing: Rolex recommends servicing your watch every 5-10 years by an authorized service center. This ensures the movement remains in optimal working order.
  • Avoid Extreme Conditions: While robust, avoid exposing your Hulk to extreme temperatures, strong magnetic fields, and harsh chemicals.
  • Proper Storage: Store your watch in a safe, dry place when not in use, preferably in its original box or a watch case.

Conclusion: The Hulk's Legacy and Continued Relevance

The Rolex Submariner Hulk, despite its discontinuation, remains a powerhouse in the watch world. Its bold design, robust construction, and limited production have solidified its status as a modern icon and a highly desirable collector's item. While "new" Hulks are no longer rolling off Rolex production lines, the term persists because the allure of owning a pristine example – a "new" acquisition in the collector's sense – continues to drive the market. The Hulk is more than just a watch; it's a statement, an investment, and a testament to Rolex's enduring innovation and design prowess in the realm of luxury timepieces. For those seeking a Submariner with a distinctive character and a strong investment potential, the "new Rolex Submariner Hulk" remains a compelling and captivating choice.

Frequently Asked Questions (FAQ)

Is the Rolex Hulk still in production?

No, the Rolex Submariner 116610LV "Hulk" was discontinued in 2020 and replaced by the Rolex Submariner 126610LV "Starbucks" or "Cermit."

What is the current market price of a Rolex Hulk?

The market price of a Rolex Hulk varies depending on condition, completeness of box and papers, and market fluctuations. However, expect to pay significantly above its original retail price. As of late 2023/early 2024, prices for unworn or like-new Hulks can range from $20,000 to $30,000+ USD, and pre-owned models in good condition will also command a premium. Always check current market listings on reputable platforms for up-to-date pricing.

Is the Rolex Hulk a good investment?

Historically, the Rolex Hulk has proven to be a strong investment. Its discontinuation and desirability have driven significant price appreciation. However, like any investment, past performance is not indicative of future results. Luxury watch investments can be subject to market fluctuations. It's crucial to do your research and understand the risks involved before considering a watch solely as an investment.

How does the Hulk compare to the Rolex Kermit?

Both are green bezel Submariners celebrating anniversaries, but the Hulk is considered more modern and bolder. The Kermit (16610LV) has a black dial and aluminum green bezel, a more traditional case, and is generally less valuable than the Hulk. The Hulk (116610LV) boasts a green sunburst dial, Cerachrom bezel, and the "Super Case," making it visually more striking and typically more sought-after and expensive.

What is the "Starbucks" or "Cermit" Rolex?

The "Starbucks" or "Cermit" is the Rolex Submariner 126610LV, the successor to the Hulk. It features a black dial and green Cerachrom bezel, a 41mm case, and the newer Caliber 3235 movement. It's currently in production and represents Rolex's latest iteration of the green bezel Submariner.

References and Further Reading

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