In the world of luxury timepieces, few names resonate with the same power and prestige as Rolex. And within the illustrious Rolex catalog, the Submariner stands as a cornerstone, a symbol of adventure, precision, and timeless design. Among the various iterations of this legendary dive watch, the Rolex Submariner 'Hulk' has carved out a unique and coveted niche. This article delves deep into the captivating world of the 'Hulk', exploring its history, design, collectibility, and everything that makes it a horological icon.

Decoding the 'Hulk': What is the Rolex Submariner 116610LV?

The moniker 'Hulk' isn't officially bestowed by Rolex, but rather affectionately adopted by the watch community to describe the Rolex Submariner Date 116610LV. The 'LV' designation stands for 'Lunette Verte', French for 'green bezel', and it is this vibrant green Cerachrom bezel, coupled with a matching green dial, that instantly evokes the image of the Incredible Hulk, hence the nickname. Introduced in 2010 as a successor to the 50th-anniversary Submariner (the 16610LV 'Kermit'), the 'Hulk' represented a bold evolution, pushing the boundaries of Rolex's typically conservative aesthetic.

Key Features and Design Elements of the 'Hulk'

The Rolex Submariner 'Hulk' is more than just a green watch; it's a masterpiece of engineering and design, boasting several distinctive features that set it apart:

• Vibrant Green Cerachrom Bezel: Crafted from Rolex's patented Cerachrom (ceramic) material, the bezel is virtually scratch-proof and fade-resistant. The specific green hue, often described as a rich, sunburst green, is unique to the 'Hulk' and adds to its striking visual appeal.
• Matching Green 'Maxi' Dial: The dial mirrors the bezel's green, creating a cohesive and impactful color scheme. The 'Maxi' dial features larger hour markers and hands, filled with Rolex's Chromalight luminescent material, ensuring exceptional legibility even in low-light conditions.
• Super Case and 'Maxi Case' Design: The 116610LV features Rolex's 'Super Case', characterized by broader shoulders and crown guards compared to its predecessors. This robust case design, coupled with the 'Maxi' dial elements, gives the 'Hulk' a more substantial and modern wrist presence.
• Oyster Bracelet with Glidelock Clasp: The 'Hulk' is fitted with the iconic Oyster bracelet, renowned for its comfort, durability, and security. Crucially, it incorporates the Glidelock extension system, allowing for fine adjustments of the bracelet length without tools, ideal for wearing over a wetsuit or simply adjusting for wrist comfort throughout the day.
• Caliber 3135 Movement: Powering the 'Hulk' is the Rolex Caliber 3135, a legendary self-winding mechanical movement known for its precision, reliability, and robustness. This movement has been a workhorse for Rolex for decades and is COSC-certified for chronometric accuracy.
• Water Resistance: As a Submariner, the 'Hulk' boasts a water resistance of 300 meters (1,000 feet), making it a genuine dive watch capable of withstanding significant underwater pressure.

The History and Evolution of the Green Submariner

The story of the green Submariner began in 2003 with the introduction of the Rolex Submariner 16610LV 'Kermit', celebrating the 50th anniversary of the Submariner model. The 'Kermit' featured a black dial paired with a green aluminum bezel, a significant departure from the traditional black bezel Submariners. It was a bold move by Rolex and marked the beginning of the brand's foray into more colorful and contemporary designs within the Submariner line.

The 'Hulk', launched in 2010, took this concept further. It retained the green bezel but upgraded it to the scratch-resistant Cerachrom material and, most notably, introduced the green dial. This full green aesthetic was a significant step up in boldness and cemented the 'Hulk' as a truly unique and instantly recognizable Rolex timepiece. While the 'Kermit' felt like a nod to the past with its aluminum bezel, the 'Hulk' was decidedly modern with its ceramic and 'Maxi' case design.

Production of the Rolex Submariner 'Hulk' (116610LV) ceased in 2020, making way for the new generation of Submariners. Its relatively short production run, coupled with its striking design and enduring popularity, has contributed significantly to its desirability and value in the pre-owned market.

Why the 'Hulk' Captivates Collectors and Enthusiasts

The Rolex Submariner 'Hulk' has become more than just a watch; it's a symbol of status, style, and astute collecting. Several factors contribute to its enduring appeal:

• Rarity and Discontinuation: The limited production run of the 'Hulk' and its discontinuation have created inherent scarcity, driving up demand and value in the secondary market. Collectors prize discontinued models, and the 'Hulk' is a prime example of this phenomenon.
• Unique and Bold Aesthetics: The vibrant green color scheme is undeniably eye-catching and sets the 'Hulk' apart from more traditional Submariners. It's a statement piece that reflects confidence and individuality.
• Rolex Heritage and Quality: As a Rolex Submariner, the 'Hulk' benefits from the brand's unparalleled reputation for quality, precision, and durability. It's a watch built to last and represents a significant investment in horological excellence.
• Investment Potential: Rolex watches, particularly iconic models like the Submariner 'Hulk', have historically proven to be excellent investments. Their value often appreciates over time, making them not just beautiful timepieces but also tangible assets.
• Cultural Icon: The 'Hulk' has transcended the watch world to become a cultural icon, frequently seen on the wrists of celebrities and influencers. This visibility further amplifies its desirability and status.

Investing in a Rolex Submariner 'Hulk': What to Consider

For many, acquiring a Rolex Submariner 'Hulk' is not just about owning a beautiful watch; it's also about making a sound investment. Here are key considerations for those looking to purchase a 'Hulk':

• Market Research: Understand current market prices for both new (though technically no longer produced, 'new old stock' might exist) and pre-owned 'Hulk' models. Prices can fluctuate based on condition, completeness of set (box and papers), and market demand.
• Condition is Key: For pre-owned models, condition is paramount. Look for watches in excellent condition with minimal wear and tear. A watch with its original box, papers, and accessories will command a higher premium.
• Authenticity Verification: Due to the high value and desirability of Rolex watches, counterfeits are prevalent. Purchase from reputable dealers or individuals and thoroughly verify the watch's authenticity. Check serial numbers, hallmarks, and movement details. Consider professional authentication services.
• Authorized Dealers vs. Grey Market/Pre-Owned: Finding a 'Hulk' at an Authorized Dealer (AD) is virtually impossible due to its discontinuation. The pre-owned and grey markets are the primary avenues for acquisition. Weigh the pros and cons of each, considering price, availability, and warranty (grey market dealers may offer their own warranties).
• Long-Term Value: While past performance is not indicative of future results, the 'Hulk' has demonstrated strong value appreciation. Consider it a long-term investment and enjoy wearing it while its value potentially grows.

Maintaining Your Rolex Submariner 'Hulk'

To preserve the value and longevity of your Rolex Submariner 'Hulk', proper maintenance is essential:

• Regular Cleaning: Clean your watch regularly with a soft, damp cloth and mild soapy water. Rinse thoroughly and dry with a soft cloth. This helps remove dirt, grime, and saltwater buildup.
• Professional Servicing: Rolex recommends servicing your watch every 5-10 years by an authorized Rolex service center. This ensures the movement is properly lubricated, adjusted, and any worn parts are replaced, maintaining its accuracy and water resistance.
• Proper Storage: When not wearing your watch, store it in a safe and dry place, preferably in its original box or a watch winder if you wish to keep the movement running. Avoid extreme temperatures and magnetic fields.
• Insurance: Given its value, consider insuring your Rolex Submariner 'Hulk' against theft, loss, and damage.

Alternatives to the 'Hulk': Exploring the Rolex Submariner Family

While the 'Hulk' is undeniably unique, the Rolex Submariner family offers a range of compelling alternatives:

• Rolex Submariner 'Kermit' (16610LV): The predecessor to the 'Hulk', the 'Kermit' with its black dial and green aluminum bezel offers a more vintage-inspired aesthetic and is also highly collectible.
• Rolex Submariner 'Cermit' or 'Kermit 2.0' (126610LV): The current green bezel Submariner, launched in 2020, features a black dial and green Cerachrom bezel, similar to the 'Kermit' in color scheme but with modern upgrades like a 41mm case and updated movement.
• Rolex Submariner No Date (124060): For purists who prefer a clean, symmetrical dial, the no-date Submariner is a classic choice and a cornerstone of the Submariner collection.
• Rolex Submariner Date (126610LN): The standard black bezel and black dial Submariner Date remains an incredibly versatile and timeless option.

Conclusion: The Enduring Legacy of the Rolex Submariner 'Hulk'

The Rolex Submariner 'Hulk' is more than just a green watch; it's a testament to Rolex's ability to innovate while staying true to its core values of quality and precision. Its bold design, coupled with its limited production and Rolex pedigree, has cemented its status as a modern icon and a highly sought-after timepiece. Whether you're drawn to its striking aesthetics, its investment potential, or simply its place in horological history, the Rolex Submariner 'Hulk' remains a captivating and enduring symbol of luxury and adventure in the world of watches.

Frequently Asked Questions (FAQ) about the Rolex Submariner 'Hulk'

What is the reference number of the Rolex Submariner 'Hulk'?

The reference number for the Rolex Submariner 'Hulk' is 116610LV.

When was the Rolex 'Hulk' discontinued?

Production of the Rolex Submariner 'Hulk' (116610LV) ceased in 2020.

Why is it called the 'Hulk'?

The nickname 'Hulk' is derived from its vibrant green color scheme, reminiscent of the Marvel Comics character, the Incredible Hulk.

Is the Rolex 'Hulk' a good investment?

Historically, the Rolex Submariner 'Hulk' has shown strong appreciation in value, making it a potentially good investment. However, watch investments can fluctuate, and past performance is not a guarantee of future results. Always do thorough research and buy what you love.

How much does a Rolex 'Hulk' cost?

Since it is discontinued, the Rolex 'Hulk' is only available on the pre-owned and grey markets. Prices vary widely based on condition, completeness of set, and market demand. Expect to pay significantly above its original retail price, often in the range of $20,000 USD and upwards, and prices can vary significantly.

What is the difference between the 'Kermit' and the 'Hulk' Rolex Submariner?

The 'Kermit' (16610LV) has a black dial and green aluminum bezel. The 'Hulk' (116610LV) has a green dial and green Cerachrom (ceramic) bezel. The 'Hulk' also features a 'Maxi' case and dial.

Where can I buy a Rolex Submariner 'Hulk'?

You can purchase a Rolex Submariner 'Hulk' from reputable pre-owned watch dealers, grey market dealers, and sometimes through private sales. Exercise caution and verify authenticity when purchasing pre-owned luxury watches.

References and Further Reading

• Rolex Official Website: www.rolex.com
• Hodinkee: Articles and reviews on Rolex Submariner models: www.hodinkee.com
• WatchTime Magazine: Features and historical context on Rolex watches: www.watchtime.com
• Revolution Watch: In-depth analysis of Rolex Submariner and collectible models: www.revolutionwatch.com
• Books on Rolex History and Collecting (e.g., "Rolex: History, Collecting and Serving" by Osvaldo Patrizzi)