For watch enthusiasts and collectors alike, the name "Rolex Hulk" conjures images of a vibrant green bezel, a robust presence, and undeniable horological prestige. While officially known as the Rolex Submariner Date 116610LV, the nickname "Hulk," inspired by the iconic Marvel superhero, perfectly encapsulates the watch's powerful green aesthetic and substantial wrist presence. Though discontinued in 2020 and succeeded by the 126610LV (the "Cermit" or "Kermit 2.0"), the demand for a "new" Rolex Hulk remains incredibly strong, making it a highly sought-after piece in the pre-owned market. This comprehensive article delves into the enduring appeal of the Rolex Hulk, exploring its history, features, investment potential, and what to consider when seeking a "new" example in today's market.

Understanding the "Hulk": More Than Just a Green Submariner

The Rolex Submariner has been a cornerstone of the brand's catalog and a benchmark for dive watches since its inception in 1953. The 116610LV, launched in 2010 to commemorate the 50th anniversary of the Submariner Date (though technically not the 50th anniversary of the Submariner itself, which was in 2003), was a bold departure from the traditional black bezel and dial combinations. It wasn't just the color that made the "Hulk" special; it represented a modern evolution of a classic, incorporating several key updates that solidified its place in Rolex history.

Key Features that Define the Rolex Hulk:

• Vibrant Green "Maxi" Dial: Unlike its predecessor, the 16610LV "Kermit" which had a black dial, the Hulk features a striking sunburst green dial. This dial, often referred to as a "Maxi dial," boasts larger hour markers and hands filled with Rolex's Chromalight luminescent material, offering exceptional legibility in low-light conditions.
• Green Cerachrom Bezel: The bezel, crafted from Rolex's proprietary Cerachrom ceramic, is virtually scratch-proof and fade-resistant. The vibrant green hue is achieved through a complex and patented process, ensuring color stability over decades. The bezel is also unidirectional with 60-minute graduations, crucial for timing dives and other events.
• "Super Case": The 40mm stainless steel case of the 116610LV, often dubbed the "Super Case," is more robust and squared-off compared to previous Submariner models. This gives the watch a more substantial and modern wrist presence, contributing to its "Hulk" nickname.
• Oyster Bracelet with Glidelock Clasp: The Hulk comes equipped with the robust Oyster bracelet, featuring solid end links and center links. Crucially, it includes the Glidelock extension system on the clasp, allowing for fine adjustments of the bracelet length without tools – essential for wearing the watch over a wetsuit or simply for finding the perfect fit.
• Caliber 3135 Movement: Powering the Hulk is Rolex's legendary Caliber 3135, a self-winding mechanical movement known for its reliability, precision, and robustness. This movement has been a workhorse for Rolex for decades and is a testament to their engineering prowess. It features a Parachrom hairspring, offering greater resistance to shocks and temperature variations.
• Water Resistance: As a Submariner, the Hulk is water-resistant to 300 meters (1,000 feet), making it a genuine dive watch capable of withstanding significant underwater pressure.

Why the "Hulk" Remains Highly Desirable: Discontinuation and Legacy

Despite being discontinued in 2020, the Rolex Hulk's desirability has only intensified. Several factors contribute to this enduring appeal:

• Scarcity and Collectibility: Discontinuation immediately elevates a watch's desirability in the collector's market. With production ceased, the supply of new Hulks is finite, driving up demand and prices in the pre-owned market.
• Unique Aesthetics: The vibrant green dial and bezel combination was a bold and relatively short-lived experiment for Rolex. While green has become more prevalent in their lineup, the Hulk's specific shade and dial design remain unique and instantly recognizable.
• Modern Rolex Features: The Hulk incorporated many modern Rolex innovations, such as the Cerachrom bezel, "Super Case," and Glidelock clasp, making it a technologically advanced and highly functional timepiece.
• Investment Potential: Rolex sports models, especially discontinued ones, have consistently proven to be strong investments. The Hulk has seen significant price appreciation in the years following its discontinuation and is expected to continue to appreciate in value over time.
• Nostalgia and Icon Status: For many watch enthusiasts, the Hulk represents a specific era of Rolex design and innovation. It has quickly become an icon in its own right, representing a bold and memorable chapter in the Submariner's history.

Finding a "New" Rolex Hulk: Navigating the Pre-Owned Market

Since the Rolex Hulk is no longer produced, acquiring a "new" example necessitates venturing into the pre-owned market. "New" in this context typically refers to watches in unworn or like-new condition, often referred to as "NOS" (New Old Stock) or "mint condition." Here's what to consider when seeking a "new" Hulk:

1. Reputable Dealers and Platforms: Source your Hulk from reputable pre-owned watch dealers, established online platforms specializing in luxury watches, or auction houses with a strong watch department. Look for dealers with a proven track record, positive customer reviews, and authentication guarantees.
2. Condition is Key: Thoroughly inspect the watch's condition. Look for signs of wear, scratches, dings, or polishing. Ideally, a "new" Hulk should show minimal to no signs of use. Request high-resolution images and videos from the seller and, if possible, examine the watch in person before purchasing.
3. Full Set is Desirable: A "full set" Hulk includes the original Rolex box, warranty card (ideally dated and named, though "open" cards are also sometimes seen), booklets, hang tags, and any other accessories that originally came with the watch. A full set significantly enhances the watch's value and collectibility.
4. Authentication and Verification: Ensure the watch is authentic. Request documentation, such as the original warranty card and any service records. If purchasing online, use platforms with authentication services. Consider having the watch authenticated by a Rolex service center or a reputable independent watch authenticator after purchase for peace of mind.
5. Price Research and Market Value: Research current market prices for Rolex Hulks in comparable condition. Prices fluctuate based on condition, completeness of the set, and market demand. Be wary of prices that seem too good to be true, as they may indicate a counterfeit or a watch with undisclosed issues. Use reputable watch price guides and auction results as benchmarks.

The Rolex Hulk as an Investment: A Green Light for Value Appreciation?

Rolex watches, particularly stainless steel sports models, have long been considered solid investments. The Rolex Hulk is no exception. Its discontinuation, combined with its unique aesthetics and inherent Rolex quality, has fueled significant price appreciation in the pre-owned market. While past performance is not indicative of future results, several factors suggest that the Hulk will likely continue to be a strong investment piece:

• Limited Supply: As a discontinued model, the supply of Hulks is fixed and will gradually decrease over time due to wear and tear, loss, or damage. This scarcity naturally drives up demand and prices.
• Ever-Increasing Rolex Demand: The overall demand for Rolex watches continues to outstrip supply. This brand scarcity benefits discontinued models like the Hulk as collectors and enthusiasts turn to the pre-owned market to acquire desirable pieces.
• Historical Performance: The Rolex Hulk has already demonstrated significant price appreciation since its discontinuation. Its price trajectory suggests continued growth, although market fluctuations are always possible.
• Cultural Significance: The Hulk has become a recognizable and iconic watch within the watch community and even in popular culture. This cultural cachet further enhances its desirability and investment potential.

Important Note: Investing in watches carries risks. Market conditions can change, and watch values can fluctuate. Treat watch collecting and investment as a passion first and foremost. Do thorough research, understand the risks involved, and only invest what you can afford to lose.

Maintaining Your "New" Rolex Hulk: Preserving Value and Longevity

To preserve the value and longevity of your "new" Rolex Hulk, proper care and maintenance are essential:

• Regular Cleaning: Clean your Hulk regularly with a soft, damp cloth and mild soapy water. This will remove dirt, grime, and fingerprints, keeping it looking its best.
• Avoid Harsh Chemicals: Do not expose your Hulk to harsh chemicals, solvents, or extreme temperatures, as these can damage the materials and finishes.
• Professional Servicing: Rolex recommends regular servicing of their watches every 5-10 years, or as needed. Professional servicing ensures the movement is properly lubricated and functioning optimally, preserving its accuracy and longevity. Use authorized Rolex service centers or reputable independent watchmakers for servicing.
• Proper Storage: When not wearing your Hulk, store it in a safe and dry place, preferably in its original box or a watch case. This will protect it from dust, scratches, and accidental damage.
• Insurance: Consider insuring your Rolex Hulk against loss, theft, or damage. This provides financial protection and peace of mind.

Conclusion: The Enduring Legacy of the Green Giant

The Rolex Hulk, the Submariner 116610LV, remains a horological icon and a testament to Rolex's ability to blend innovation with classic design. While no longer in production, its enduring appeal, unique aesthetics, and strong investment potential ensure its continued desirability in the pre-owned market. For those seeking a "new" Rolex Hulk, careful research, diligent sourcing from reputable dealers, and a focus on condition and authenticity are paramount. Owning a Hulk is not just possessing a luxury timepiece; it's owning a piece of Rolex history, a symbol of bold design, and a watch that will undoubtedly continue to turn heads and appreciate in value for years to come. The green giant has truly earned its legendary status in the world of horology.

FAQ: Common Questions About the Rolex Hulk

What is the Rolex Hulk's official model name and reference number?

The Rolex Hulk is officially known as the Rolex Submariner Date, reference number 116610LV.

Why is it called the "Hulk"?

The nickname "Hulk" is derived from the watch's vibrant green color scheme, reminiscent of the Marvel superhero known for his green skin and immense strength. The watch's robust "Super Case" also contributes to the "Hulk" moniker.

When was the Rolex Hulk discontinued?

The Rolex Hulk (116610LV) was discontinued in 2020 and replaced by the 126610LV, often referred to as the "Cermit" or "Kermit 2.0," which features a black dial and a green Cerachrom bezel on a slightly larger 41mm case.

Is the Rolex Hulk a good investment?

Historically, the Rolex Hulk has proven to be a strong investment, with significant price appreciation since its discontinuation. However, watch investments carry risks, and past performance is not a guarantee of future results. Research market trends and consult with financial advisors if considering it primarily as an investment.

Where can I buy a "new" Rolex Hulk?

Since the Hulk is discontinued, you can only purchase it in the pre-owned market. Look for reputable pre-owned watch dealers, online platforms specializing in luxury watches, and auction houses. Focus on condition, authenticity, and completeness of the set.

What is the approximate price of a pre-owned Rolex Hulk?

Pre-owned Rolex Hulk prices vary based on condition, completeness of the set, and market demand. As of late 2023/early 2024, prices typically range from $18,000 to $25,000 USD or higher, depending on these factors. Always check current market prices from reputable sources before purchasing.

What are the key differences between the Hulk (116610LV) and the new "Cermit" (126610LV)?

The key differences are:

• Dial Color: Hulk has a green dial; Cermit has a black dial.
• Case Size: Hulk is 40mm; Cermit is 41mm.
• Movement: Hulk uses Caliber 3135; Cermit uses the newer Caliber 3235 with a longer power reserve.
• Case Shape: Cermit has a slightly more refined case shape with slimmer lugs.

How can I authenticate a Rolex Hulk?

To authenticate a Rolex Hulk:

• Purchase from reputable sources.
• Examine the watch for Rolex hallmarks and quality of finishing.
• Check the serial and model numbers against Rolex databases (if accessible).
• Request original documentation (warranty card, etc.).
• Use online authentication services.
• Have it professionally authenticated by a Rolex service center or a reputable watch authenticator.

What are some alternative watches to the Rolex Hulk?

Alternatives to the Rolex Hulk include:

• Rolex Submariner 126610LV "Cermit" (Kermit 2.0)
• Rolex Submariner 114060 (No-Date Black Bezel)
• Omega Seamaster Diver 300M (Green Bezel options)
• Breitling Superocean Heritage '57 Capsule Collection (Green Dial/Bezel options)
• Tudor Black Bay (Various bezel and color options)

Where can I find more information about the Rolex Submariner Hulk?

You can find more information about the Rolex Submariner Hulk from:

• Reputable watch news websites and blogs (e.g., Hodinkee, Fratello Watches, WatchTime).
• Rolex forums and communities (e.g., Rolex Forums).
• Auction house catalogs and archives (e.g., Christie's, Sotheby's).
• Books on Rolex watches and watch collecting.

Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Watch values can fluctuate, and past performance is not indicative of future results. Always conduct thorough research and consult with professionals before making any investment decisions. Prices mentioned are approximate and subject to change based on market conditions.