The Rolex Submariner 116610LV, affectionately nicknamed the "Hulk," is more than just a luxury watch; it's a statement. With its vibrant green Cerachrom bezel and matching green dial, the Hulk stands out in a sea of traditional timepieces. This comprehensive guide delves deep into the world of the Rolex Hulk, exploring its history, design, investment potential, and everything you need to know about this coveted watch. Whether you're a seasoned collector, a first-time Rolex buyer, or simply curious about this iconic timepiece, this article will provide you with valuable insights and actionable information.

What is the Rolex Hulk? Unveiling the Green Submariner

The Rolex Hulk is the nickname given to the Rolex Submariner Date reference 116610LV. Introduced in 2010, it marked the 50th anniversary of the Rolex Submariner's introduction in 1953. While not officially named "Hulk" by Rolex, the moniker quickly gained traction within the watch community due to its striking green color scheme, reminiscent of the Marvel Comics superhero. It's important to note that the "LV" in the reference number stands for "Lunette Verte" in French, meaning "green bezel."

The Hulk was the successor to the Rolex Submariner 16610LV "Kermit," which featured a black dial and green aluminum bezel. The Hulk distinguished itself with a ceramic green bezel (Cerachrom) and a green "Maxi dial," making it a significantly bolder and more modern iteration of the iconic Submariner.

Key Features of the Rolex Hulk 116610LV:

• Reference Number: 116610LV
• Nickname: Hulk
• Case: 40mm Oystersteel (904L stainless steel)
• Bezel: Green Cerachrom (ceramic), unidirectional rotatable with 60-minute graduations
• Dial: Green, sunburst finish, "Maxi dial" with larger indices and hands
• Crystal: Scratch-resistant sapphire crystal with Cyclops lens over the date
• Bracelet: Oyster bracelet in Oystersteel with Glidelock extension system
• Movement: Rolex Calibre 3135, automatic, perpetual rotor, Parachrom hairspring
• Water Resistance: 300 meters (1000 feet)

These features combined to create a watch that was not only visually stunning but also technically advanced and incredibly robust, upholding the Submariner's reputation as a professional dive watch.

A Deep Dive into the Design and Features of the Hulk

The Rolex Hulk's appeal lies not just in its color but in the meticulous craftsmanship and innovative materials used in its construction. Let's explore some of its key design elements in detail:

The Green Cerachrom Bezel: Scratch-Proof Brilliance

One of the most significant upgrades from the "Kermit" was the introduction of the Cerachrom bezel. Cerachrom is Rolex's proprietary ceramic material, known for its exceptional hardness and resistance to scratches, fading, and corrosion. The vibrant green color is not painted on but is integral to the ceramic itself, ensuring it will remain vibrant for generations. The bezel markers and numerals are engraved and then coated with platinum via a PVD (Physical Vapor Deposition) process, adding to the luxurious feel and legibility. The unidirectional rotation of the bezel is crucial for divers, allowing them to safely track elapsed time underwater.

The Green "Maxi Dial": Legibility and Luminosity

The Hulk's green dial is another defining characteristic. It features a sunburst finish, which catches the light beautifully and creates dynamic shades of green depending on the angle. The "Maxi dial" is characterized by larger hour markers and broader hands compared to previous Submariner models. These are filled with Chromalight, Rolex's proprietary luminescent material, emitting a long-lasting blue glow in low-light conditions, ensuring excellent legibility even in the darkest depths or at night.

The Oyster Case and Bracelet: Robustness and Comfort

The 40mm Oyster case of the Hulk is crafted from 904L Oystersteel, a superalloy known for its exceptional resistance to corrosion and its ability to take a high polish. While often referred to as stainless steel, 904L is technically a super-austenitic stainless steel, offering superior durability and luster. The Oyster case construction, patented by Rolex, ensures water resistance up to 300 meters (1000 feet). The watch features a Triplock winding crown, a triple waterproofness system that further enhances its water resistance.

The Oyster bracelet is equally robust and comfortable. Made from the same 904L Oystersteel, it features solid links and a secure Oysterlock clasp. The Glidelock extension system, integrated into the clasp, allows for fine adjustments of the bracelet length in small increments, providing a perfect fit even over a wetsuit. This tool-free adjustment system is a testament to Rolex's commitment to practicality and user-friendliness.

The Calibre 3135 Movement: Precision and Reliability

Powering the Rolex Hulk is the renowned Rolex Calibre 3135, a self-winding mechanical movement that has been a workhorse for Rolex for decades. Known for its precision, reliability, and robustness, the Calibre 3135 features a Perpetual rotor for efficient self-winding and a Parachrom hairspring, which is highly resistant to shocks and temperature variations. The movement is a certified Swiss chronometer, ensuring exceptional accuracy and performance. While Rolex has since moved to newer movements in some Submariner models, the Calibre 3135 remains a highly respected and reliable engine.

The Hulk's Rise to Icon Status: Scarcity, Demand, and Cultural Impact

The Rolex Hulk quickly transcended its functional purpose to become a highly sought-after status symbol and a collector's item. Several factors contributed to its iconic status:

Unique and Bold Aesthetics

The vibrant green color scheme of the Hulk set it apart from traditional Submariners and most other luxury watches. It was a bold move by Rolex, known for its conservative design philosophy. This unique aesthetic resonated with many watch enthusiasts who were looking for something distinctive and eye-catching. The "Hulk" became a watch that was instantly recognizable and a conversation starter.

Limited Production and Discontinuation

While Rolex doesn't officially announce production numbers, it's widely believed that the Hulk was produced in relatively smaller quantities compared to the standard black Submariner. This inherent scarcity fueled demand and contributed to its desirability. However, the most significant factor in its rise to iconic status was its discontinuation in 2020. Rolex replaced the Hulk with the Submariner 126610LV "Cermit" (or "Kermit 2.0"), which features a black dial and green ceramic bezel, reverting to a more classic aesthetic. The discontinuation of the Hulk instantly made it a "past model," further increasing its collectibility and value on the secondary market.

Investment Potential and Pre-Owned Market

The Rolex Hulk has become a highly attractive investment piece. Due to its discontinuation and high demand, pre-owned Hulk prices have skyrocketed. In many cases, they trade for significantly more than their original retail price. This price appreciation has made the Hulk not only a desirable watch to wear but also a potentially lucrative asset. The pre-owned market for the Hulk is very active, with numerous reputable dealers and platforms specializing in buying and selling pre-owned luxury watches. However, navigating the pre-owned market requires caution and due diligence to ensure authenticity and fair pricing. Always purchase from reputable sources and consider professional authentication.

Cultural Impact and Celebrity Endorsements (Implicit)

While Rolex doesn't officially endorse celebrities, the Hulk has been spotted on the wrists of numerous public figures and influencers, further enhancing its desirability and cultural cachet. Its bold and recognizable design makes it a watch that attracts attention and signifies success and style. The "Hulk" nickname itself, derived from popular culture, also contributes to its appeal and memorability.

Who is the Rolex Hulk For? Identifying the Target Audience

The Rolex Hulk appeals to a diverse range of individuals, including:

• Watch Collectors: For serious collectors, the Hulk is a must-have piece due to its historical significance as a 50th-anniversary Submariner, its unique design, and its investment potential.
• Rolex Enthusiasts: Anyone who appreciates Rolex craftsmanship, history, and iconic designs will be drawn to the Hulk. It represents a bold departure from tradition while still embodying Rolex's core values.
• Individuals Seeking a Statement Piece: The Hulk is not a watch for the understated. Its vibrant green color makes it a statement on the wrist, perfect for those who want to express their personality and style.
• Investors: Given its price appreciation and strong performance in the pre-owned market, the Hulk is an attractive option for those looking to invest in luxury assets.
• Divers and Water Sports Enthusiasts: While primarily seen as a luxury item today, the Hulk remains a fully functional dive watch, capable of withstanding the rigors of underwater exploration.

Alternatives to the Rolex Hulk: Exploring Options and Similar Styles

While the Rolex Hulk is undeniably unique, there are alternatives to consider, depending on your budget, preferences, and priorities:

Rolex Submariner 126610LV "Cermit" (Kermit 2.0)

The direct successor to the Hulk, the "Cermit" retains the green ceramic bezel but features a classic black dial. It offers a more traditional Submariner aesthetic while still incorporating the green element. It also features the updated Calibre 3235 movement and a slightly larger 41mm case.

Rolex Submariner 116610LN (Black Submariner Ceramic)

For a more classic and versatile option, the black ceramic Submariner is an excellent choice. It's less flashy than the Hulk but equally iconic and robust. It's also generally more readily available at retail (though still challenging) and often more affordable on the pre-owned market.

Rolex GMT-Master II "Sprite" 126720VTNR (Green and Black Bezel)

If you appreciate the green bezel but want a different complication, the "Sprite" GMT-Master II offers a striking green and black Cerachrom bezel and a left-handed crown configuration. It's another bold and relatively unique Rolex model.

Other Green Bezel Watches from Different Brands

Brands like Omega (Seamaster Planet Ocean Green Bezel), Tudor (Pelagos FXD with Green Bezel Accents), and even Grand Seiko (various green dial and bezel models) offer high-quality watches with green elements at various price points. Exploring these brands can provide alternatives if the Rolex Hulk is out of reach or if you prefer a different brand aesthetic.

Caring for Your Rolex Hulk: Maintenance and Longevity

To ensure your Rolex Hulk remains in excellent condition and retains its value, proper care and maintenance are essential:

• Regular Cleaning: Gently clean your watch with a soft cloth and mild soapy water. Rinse thoroughly with clean water and dry completely. Avoid harsh chemicals or abrasive cleaners.
• Professional Servicing: Rolex recommends a full service every 5-10 years, depending on usage. Professional servicing ensures the movement is properly cleaned, lubricated, and adjusted, maintaining its accuracy and longevity.
• Proper Storage: When not wearing your Hulk, store it in a watch box or pouch to protect it from dust, scratches, and extreme temperatures or humidity.
• Avoid Extreme Conditions: While robust, avoid exposing your Hulk to extreme shocks, magnetic fields, or harsh chemicals.
• Insurance: Consider insuring your Rolex Hulk against theft, loss, and damage. Given its value, insurance provides peace of mind.

Conclusion: The Enduring Legacy of the Rolex Hulk

The Rolex Hulk 116610LV is more than just a green watch; it's a horological icon. Its bold design, robust construction, and limited production have cemented its place as one of the most desirable and collectible Rolex models of the modern era. While discontinued, its legacy continues to grow, and its value in the pre-owned market reflects its enduring appeal. Whether you're drawn to its striking aesthetics, its technical prowess, or its investment potential, the Rolex Hulk represents a significant chapter in the history of the Rolex Submariner and remains a grail watch for many enthusiasts worldwide. Owning a Hulk is not just owning a timepiece; it's owning a piece of watchmaking history and a symbol of distinctive style and enduring quality.

Frequently Asked Questions (FAQ) About the Rolex Hulk

References and Sources:

1. Rolex Submariner 116610LV (Archived Page - for historical information) - Rolex Official Website (Use Wayback Machine if necessary)
2. Rolex Submariner Collection - Rolex Official Website
3. Hodinkee: The Rolex Submariner 116610LV 'Hulk' Has Been Discontinued - Reputable Watch News Website
4. Fratello Watches: Speedy Tuesday – The Rolex Submariner 116610LV Hulk - Reputable Watch Blog
5. Bob's Watches: Rolex Submariner 116610LV Hulk - Reputable Pre-Owned Watch Dealer (for market information and model details)