A Journey Through Time: The History of the Rolex 'Pepsi' Bezel

The story of the Rolex "Pepsi" bezel begins with the original GMT-Master, launched in 1955. Born from a collaboration with Pan American Airways, the GMT-Master was designed to meet the needs of pilots navigating across multiple time zones. The key innovation was the 24-hour rotating bezel and a dedicated 24-hour hand, allowing pilots to track a second time zone with ease.

The bi-color bezel wasn't just a design flourish; it served a practical purpose. Initially, the bezels were made of Bakelite, then quickly transitioned to aluminum. The two colors – red and blue – were chosen to distinguish between day and night hours on the 24-hour scale. Red traditionally represented daylight hours, and blue represented nighttime hours. This functional design element quickly became a signature aesthetic, and the "Pepsi" bezel was born.

Key Milestones in the 'Pepsi' Bezel's Evolution:

• 1955: Introduction of the Rolex GMT-Master (Reference 6542) with a Bakelite bezel, later replaced by aluminum. The iconic red and blue color scheme is established.
• 1959: GMT-Master Reference 1675 is released, featuring crown guards and a slightly larger case. The "Pepsi" bezel remains a defining feature.
• 1983: The GMT-Master II (Reference 16760, nicknamed "Fat Lady") is introduced, featuring an independent hour hand for easier time zone adjustments. The "Pepsi" bezel continues its reign.
• 2005: Rolex introduces the ceramic "Cerachrom" bezel on the GMT-Master II. Initially, a black Cerachrom bezel was used, but the challenge of creating a two-tone ceramic bezel was being addressed.
• 2014: The groundbreaking GMT-Master II Reference 116710BLNR ("Batman") with a blue and black Cerachrom bezel is launched, showcasing Rolex's mastery of ceramic technology.
• 2018: The highly anticipated GMT-Master II Reference 126710BLRO in Oystersteel with a red and blue Cerachrom "Pepsi" bezel is finally released, bringing the iconic color combination to the modern ceramic era. This model also features the Jubilee bracelet option, adding another layer of desirability.
• 2019: A white gold version of the "Pepsi" with a blue dial (Reference 126719BLRO) is introduced, further cementing the bezel's prestige and expanding material options.

Through these iterations, the "Pepsi" bezel has remained a constant, evolving in material and technology but always retaining its distinctive and beloved red and blue color scheme. It's a testament to the enduring appeal of a design rooted in functionality and elevated by Rolex's commitment to quality.

Design and Features: What Makes the 'Pepsi' GMT-Master II So Special?

The Rolex Red Blue Submariner, or GMT-Master II "Pepsi," is more than just its bezel. It's a harmonious blend of robust functionality, elegant design, and Rolex's signature attention to detail. Here's a breakdown of the key features that contribute to its iconic status:

The Iconic 'Pepsi' Bezel:

The centerpiece of the watch is undoubtedly the bidirectional rotating bezel with its 24-hour graduated Cerachrom insert in red and blue ceramic. Cerachrom is incredibly scratch-resistant, virtually fade-proof, and highly durable. The numerals and graduations are molded into the ceramic and then coated with platinum via a PVD process for exceptional legibility and longevity. The two-tone color remains a visually striking and instantly recognizable element.

Oyster Case and Bracelet:

Crafted from robust Oystersteel (Rolex's proprietary 904L stainless steel), the 40mm Oyster case is designed for durability and water resistance (typically 100 meters for GMT-Master II models). The Oyster bracelet, known for its comfort and robustness, is another hallmark of Rolex design. The "Pepsi" is also available with a Jubilee bracelet, offering a dressier and more vintage-inspired aesthetic. Both bracelets feature the Oysterlock safety clasp and the Easylink comfort extension link, allowing for micro-adjustments to ensure a perfect fit.

Caliber 3285 Movement:

Powering the modern "Pepsi" GMT-Master II is the Rolex caliber 3285, a self-winding mechanical movement entirely developed and manufactured by Rolex. This movement boasts a Chronergy escapement for increased energy efficiency and a Parachrom hairspring for greater resistance to shocks and temperature variations. The caliber 3285 offers a power reserve of approximately 70 hours and is a Superlative Chronometer, certified by COSC and then further tested by Rolex to ensure exceptional precision and reliability.

Dial and Legibility:

The dial of the "Pepsi" GMT-Master II is designed for optimal legibility in all conditions. Large Chromalight hour markers and hands, filled with long-lasting blue luminescence, provide excellent nighttime visibility. The date window at 3 o'clock is magnified by the Cyclops lens, another signature Rolex feature. The dial is typically black, providing a strong contrast against the luminous elements and the red and blue bezel.

GMT Functionality:

Beyond its aesthetic appeal, the GMT-Master II is a highly functional tool watch. The independent 24-hour hand, coupled with the rotating bezel, allows the wearer to track three time zones simultaneously: local time, home time, and a third time zone using the bezel. This functionality remains incredibly relevant for travelers and individuals who need to track time across different regions.

Variations and Models: Exploring the 'Pepsi' Family

While the core "Pepsi" aesthetic remains consistent, there are notable variations within the Rolex GMT-Master II family. Understanding these differences is crucial for collectors and enthusiasts:

Material Variations:

• Oystersteel (Stainless Steel): The most common and popular material for the "Pepsi," offering a balance of durability, value, and classic Rolex aesthetics (Reference 126710BLRO).
• White Gold: For a more luxurious and exclusive take on the "Pepsi," Rolex offers a white gold version with a blue dial (Reference 126719BLRO). This model commands a significantly higher price point and is produced in smaller quantities.

Bracelet Options:

• Oyster Bracelet: The traditional three-link bracelet, known for its sporty and robust character.
• Jubilee Bracelet: A five-link bracelet offering a dressier and more vintage-inspired look. The Jubilee bracelet was initially introduced for the Datejust but is now available on the Oystersteel "Pepsi" (Reference 126710BLRO). The Jubilee bracelet often commands a slight premium and is highly sought after.

Bezel Material Evolution:

• Aluminum Bezel (Vintage Models): Older "Pepsi" GMT-Master models (pre-Cerachrom) featured aluminum bezels, which are more prone to scratches and fading over time. These vintage models have their own charm and are highly collectible.
• Cerachrom Bezel (Modern Models): Current production "Pepsi" GMT-Master II models feature the virtually indestructible and fade-proof Cerachrom bezel, ensuring long-lasting beauty and functionality.

Model References and Year of Production:

Understanding Rolex reference numbers is key to identifying specific "Pepsi" models and their production periods. Key references include:

• 1675 (Vintage): Aluminum bezel, produced from the late 1950s to the 1980s.
• 16710 (Transitional): Aluminum bezel, produced from the late 1980s to the mid-2000s.
• 116710BLRO (Discontinued): While technically not a "Pepsi" with a red and blue Cerachrom bezel in steel was produced under this reference, the black and blue "Batman" was. This reference paved the way for the ceramic bezel era.
• 126710BLRO (Current Oystersteel): The current production Oystersteel "Pepsi" with Cerachrom bezel, available on Oyster and Jubilee bracelets.
• 126719BLRO (Current White Gold): The current production white gold "Pepsi" with Cerachrom bezel and blue dial.

Each variation offers a unique flavor of the "Pepsi" aesthetic, catering to different tastes and preferences. Whether you prefer the classic robustness of Oystersteel, the luxury of white gold, or the vintage charm of an aluminum bezel model, there's a "Pepsi" GMT-Master II for almost every collector.

Market Value and Investment Potential: The 'Pepsi' as an Asset

The Rolex Red Blue Submariner, or "Pepsi" GMT-Master II, is not only a desirable timepiece but also a highly sought-after investment. Rolex watches, in general, are known for holding their value and often appreciating over time, and the "Pepsi" is no exception, often exceeding expectations.

Factors Influencing Value:

• Model and Reference: Vintage aluminum bezel "Pepsi" models, particularly in excellent condition, can command significant premiums. Modern Cerachrom bezel models, especially the Oystersteel version on a Jubilee bracelet, are also highly desirable and retain strong value. White gold models are at the top end of the value spectrum.
• Condition: The condition of the watch is paramount. Watches in mint or near-mint condition with original box and papers command the highest prices. Scratches, dents, and wear will negatively impact value.
• Box and Papers: Having the original box, papers, and accessories significantly increases the value of a Rolex, especially for collectors. "Full sets" are highly prized.
• Rarity and Demand: The "Pepsi" GMT-Master II, particularly in its modern Cerachrom form, is in high demand and often faces supply constraints, further driving up its market value on the secondary market.

Investment Considerations:

While past performance is not indicative of future results, the Rolex "Pepsi" has historically proven to be a solid investment. Its iconic status, enduring design, and Rolex's brand reputation contribute to its strong market value. However, it's crucial to remember that watch collecting should primarily be driven by passion and enjoyment. Viewing a watch solely as an investment can detract from the pleasure of ownership.

Where to Buy and Current Market Prices:

Purchasing a Rolex "Pepsi" at retail from an Authorized Dealer (AD) is often challenging due to high demand and waiting lists. The secondary market (grey market dealers, online marketplaces, auction houses) is a more readily available option, but prices are typically above retail. Current market prices for a new or near-new Oystersteel "Pepsi" GMT-Master II (Reference 126710BLRO) can range significantly above its retail price, depending on demand and availability. Vintage models vary greatly in price depending on condition and rarity.

Disclaimer: Watch values can fluctuate, and investment decisions should be made with careful consideration and research. Consult with reputable watch dealers and experts for current market valuations.

Buying Your Own Rolex 'Pepsi': A Practical Guide

Acquiring a Rolex "Pepsi" GMT-Master II requires patience, research, and a strategic approach. Here's a practical guide to help you on your journey:

Authorized Dealers (ADs):

Purchasing from an AD is the ideal way to buy a new Rolex at retail price. However, due to high demand for popular models like the "Pepsi," waiting lists are common and can be lengthy. Building a relationship with an AD and expressing genuine interest may improve your chances of allocation. Be prepared to wait and be patient.

Grey Market Dealers:

Grey market dealers offer new and unworn Rolex watches, often with immediate availability, but at prices above retail. While convenient, it's essential to choose reputable grey market dealers with a strong track record and positive reviews. Thoroughly research the dealer's reputation and authenticity guarantees before making a purchase.

Pre-Owned Market:

The pre-owned market offers a wider range of "Pepsi" models, including vintage pieces and more recent models in various conditions. This can be a good option for finding specific references or potentially negotiating a better price. However, exercise caution and buy from reputable sellers or platforms specializing in pre-owned luxury watches. Authenticity verification and condition assessment are crucial when buying pre-owned.

Key Considerations When Buying:

• Authenticity: Rolex watches are frequently counterfeited. Buy from trusted sources and thoroughly inspect the watch for signs of authenticity. Consider having the watch authenticated by a Rolex expert if purchasing pre-owned from an unknown source.
• Condition: Carefully assess the watch's condition, including the case, bezel, bracelet, dial, and movement. Ask for detailed photos and videos, and inquire about service history.
• Box and Papers: Determine if the watch comes with its original box and papers, as this significantly impacts value and collectibility.
• Price: Research current market prices for the specific "Pepsi" model you are interested in to ensure you are paying a fair price. Compare prices from different sources.
• Warranty: New Rolex watches from ADs come with a manufacturer's warranty. Grey market and pre-owned watches may or may not have remaining warranty. Inquire about warranty coverage.

Buying a Rolex "Pepsi" is a significant investment. Take your time, do your research, and buy from a trusted source to ensure a positive and rewarding experience.

Caring for Your Rolex 'Pepsi': Maintaining its Beauty and Value

Proper care and maintenance are essential to preserve the beauty, functionality, and value of your Rolex "Pepsi" GMT-Master II. Here are some key tips:

Regular Cleaning:

Clean your watch regularly with a soft, damp cloth and mild soapy water. Avoid harsh chemicals or abrasive cleaners. For the bracelet, you can use a soft toothbrush to gently remove dirt and grime from the links. Rinse thoroughly with clean water and dry with a soft cloth.

Avoid Extreme Conditions:

While Rolex watches are robust, avoid exposing your "Pepsi" to extreme temperatures, strong magnetic fields, and harsh chemicals. Take precautions during activities that could potentially damage the watch, such as heavy manual labor or sports involving strong impacts.

Water Resistance:

Ensure the crown is properly screwed down to maintain water resistance. Have the water resistance checked periodically, especially if the watch is frequently exposed to water. Avoid wearing your watch in very hot water (e.g., hot tubs, saunas) as extreme temperature changes can affect seals.

Professional Servicing:

Rolex recommends regular servicing by an authorized Rolex service center, typically every 5-10 years, depending on usage. Professional servicing ensures the movement is properly cleaned, lubricated, and adjusted, maintaining optimal performance and longevity. Service records also contribute to the watch's provenance and value.

Storage:

When not wearing your "Pepsi," store it in a safe and dry place, preferably in its original box or a watch storage case. This protects it from dust, scratches, and accidental damage.

By following these simple care tips, you can ensure your Rolex "Pepsi" remains a treasured timepiece for generations to come.

Alternatives to the Rolex 'Pepsi': Exploring Similar GMT Watches

While the Rolex "Pepsi" GMT-Master II is undeniably iconic, there are other excellent GMT watches on the market that offer similar functionality and aesthetics, often at different price points. Exploring alternatives can be beneficial, especially if the "Pepsi" is beyond your budget or difficult to acquire.

Rolex GMT-Master II 'Batman' (126710BLNR):

Rolex's own GMT-Master II "Batman" with a blue and black Cerachrom bezel is a close relative and a highly popular alternative. It offers the same functionality and robust construction as the "Pepsi" but with a different color scheme. The "Batman" is often slightly easier to acquire than the "Pepsi."

Tudor Black Bay GMT:

Tudor, Rolex's sister brand, offers the Black Bay GMT, a more affordable and readily available alternative. It features a similar bi-color bezel (though in matte aluminum rather than ceramic), a robust in-house movement, and a vintage-inspired design. The Tudor Black Bay GMT provides excellent value and quality.

Omega Seamaster Planet Ocean GMT:

Omega's Seamaster Planet Ocean GMT is a high-quality GMT watch with a sporty and modern aesthetic. It boasts a ceramic bezel, a co-axial escapement movement, and excellent water resistance. While not a direct "Pepsi" homage, it offers comparable GMT functionality and a distinct style.

Grand Seiko GMTs:

Grand Seiko offers a range of exceptional GMT watches known for their exquisite finishing, precision movements (both Spring Drive and Hi-Beat), and unique Japanese design aesthetic. Grand Seiko GMTs often provide a higher level of finishing and movement technology at a comparable or sometimes lower price point than Rolex.

Other Brands:

Many other brands offer excellent GMT watches, including Breitling, Panerai, IWC, and Jaeger-LeCoultre. Exploring different brands and models can lead you to discover a GMT watch that perfectly suits your style and budget.

While none of these alternatives perfectly replicate the unique allure of the Rolex "Pepsi," they offer compelling options for those seeking a high-quality GMT watch with similar functionality and in some cases, a similar aesthetic spirit.

FAQ: Common Questions About the Rolex Red Blue Submariner 'Pepsi'

Is the Rolex Red Blue Submariner actually a Submariner?

No, the correct term is Rolex GMT-Master II with a red and blue bezel. While often referred to as "Red Blue Submariner" due to the Submariner's iconic status and similar case design, it is officially a GMT-Master II. The Submariner is primarily a dive watch focused on water resistance and timekeeping, while the GMT-Master II is designed for time zone tracking.

What does 'GMT' stand for?

GMT stands for Greenwich Mean Time, the time at the Royal Observatory in Greenwich, London, historically used as the prime meridian for navigation and timekeeping. In watchmaking, GMT refers to the function of tracking multiple time zones.

What is the bezel made of on the modern Rolex 'Pepsi'?

The bezel on the current Rolex "Pepsi" GMT-Master II is made of Cerachrom, Rolex's proprietary ceramic material. It is incredibly scratch-resistant, fade-proof, and durable.

What is the retail price of the Rolex 'Pepsi' GMT-Master II?

Retail prices vary by region and material. The Oystersteel version (Reference 126710BLRO) has a retail price around $10,700 USD (as of late 2023, prices are subject to change). The white gold version is significantly more expensive.

Why is it so hard to buy a Rolex 'Pepsi' at retail?

High demand and limited production contribute to the scarcity of the Rolex "Pepsi" at Authorized Dealers. Its iconic status and desirability make it one of the most sought-after Rolex models.

Is the Rolex 'Pepsi' a good investment?

Historically, the Rolex "Pepsi" has held its value and often appreciated over time, making it a potentially good investment. However, watch values can fluctuate. Purchase primarily for enjoyment and consider investment potential as a secondary benefit.

How do I spot a fake Rolex 'Pepsi'?

Spotting a fake Rolex requires careful examination of details, including the dial printing, bezel alignment, movement (if visible), bracelet construction, and overall finishing quality. Buy from trusted sources and consider professional authentication if unsure.

What bracelets are available for the Rolex 'Pepsi' GMT-Master II?

The current Oystersteel "Pepsi" (Reference 126710BLRO) is available on both the Oyster bracelet (three-link) and the Jubilee bracelet (five-link). The white gold version typically comes on an Oyster bracelet, but variations may exist.

Conclusion: The Enduring Legacy of the Rolex Red Blue Submariner

The Rolex Red Blue Submariner, or more accurately, the "Pepsi" GMT-Master II, is more than just a watch; it's a cultural icon. Its distinctive red and blue bezel, born from functional necessity, has become a symbol of global travel, adventure, and timeless style. From its origins as a tool for Pan Am pilots to its modern incarnation as a luxury timepiece, the "Pepsi" has consistently captivated watch enthusiasts and collectors worldwide.

Its enduring appeal lies in its perfect blend of robust functionality, elegant design, and Rolex's unwavering commitment to quality and innovation. Whether you're a seasoned collector or just beginning your watch journey, the Rolex "Pepsi" remains a grail watch, representing the pinnacle of horological craftsmanship and timeless design. Its legacy is secure, and its future as a coveted and valuable timepiece is undoubtedly bright. The Rolex Red Blue Submariner is not just a watch; it's a legend on the wrist.